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Twitter Buzz? Grudge Match Marketing Strategies

Grudge Match Edit

There I was, just minding my own business as I was watching Monday Night Raw, getting everything ready for my morning drive for Christmas in Kentucky.  All of a sudden, a commercial (below) came on my TV, for what seems to be the natural progression of the Rocky franchise.  Maybe Antonio Tarver will come back to claim the $1.5 million that he was allegedly supposed to be paid for the “success” of “Rocky Balboa”  Anyway, the commercial is littered with tweets from people who have “rave reviews” of Grudge Match… check it out.

I paused the commercial to check the validity of the tweets, being the skeptic that I am.  I initially assumed that the tweets were fake, as the movie will not be released until tomorrow.  It had slipped my mind that possibly Warner Bros. would want to screen the movie, just so they know whether they want this to hit the screens on Christmas Day.   To be fair up, all of the tweets are real, I can only guess.  In looking at the users profiles, all of the tweets were posted between December 3-5 by people who saw the movie at advanced screenings.  All are also very heavy in participating in contests, sweepstakes and giveaways. So… there’s that. However, this is what I saw when I paused the commercial:

Grudge Match1

It looks as though Grudge Match is getting high praise from these 10 people.  Except, the tweets marked Exhibits A and B show that most of those tweets are from the same people  Even more so, one Twitter critic’s three comments are all from the same tweet:

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Warner Bros. loved her tweet so much, they squeezed every bit out of her 140 characters to create two more separate comments in the next part of the commercial (as well as another one from @brandonVToczek from the previous commercial image):

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Does any of this ultimately matter?  No, of course not.  Grudge Match is doing what it has to do to get noticed on a week (Dec. 18-Dec. 25) in which 25 different movies are being released in theaters. 25!  That’s insane! Among critic favorites American Hustle, The Wolf on Wall Street, August: Osage County, Anchorman II, and Saving Mr. Banks, all of which received “Fresh” reviews on Rotten Tomatoes, Grudge Match is sitting with a 27% rating.  “Buzz, your girlfriend… Woof.”  True story, I once got a 27% on a test at Transy, then promptly dropped the class.  Is Grudge Match going to win an Academy Award, of course not, but I’m sure it will be serviceable for those who want to see DeNiro relive “Raging Bull” and Stalone relive “Rocky”.  At least they have added Alan Arkin and Kevin Hart, who both have the comedic talent to break up what might be very slow parts during the boxing action.

If you go see Grudge Match in theaters this weekend, please let me know how it is, I’m probably not going to make it out to this one.



Article written by Richmond Bramblet