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University of Kentucky Basketball, Football, and Recruiting news brought to you in the most ridiculous manner possible.

WATCH: De’Aaron Fox in New Head & Shoulders Commercial

(Photo via De’Aaron Fox’s Instagram)

(Photo via De’Aaron Fox’s Instagram)

De’Aaron Fox may only be coming off his second NBA season, but he’s raking in the sponsorship money like a veteran.

After recently dropping his own version of the Nike Air Max – “SWIPA” – he also linked up with Hulu for all that free money. Now, he’s putting his iconic haircut to perfect marketing use by promoting Head & Shoulders.

This guy flakes. But Fox doesn’t, because he uses Head & Shoulders (Head & Shoulders, if you’re reading this, sponsor me).

Also, our man, “the waterboy”, is dumping all of those leaf-sized snowflakes right into that precious water. But shoutout to Fox for handily carrying a bottle of shampoo on his person during a live basketball game. Hit the shower, my guy.

When Kentucky players commit, they commit to the sponsorships just as hard.

Article written by Zack Geoghegan

Recruiting reporter for KSR. Follow me on Twitter: @ZGeogheganKSR

1 Comment for WATCH: De’Aaron Fox in New Head & Shoulders Commercial



  1. plumloopy
    10:00 pm June 14, 2019 Permalink

    Sometimes I feel like KSR is trying to be a PR wing for UK recruiting, spinning stories and associating everything with “money.” The commercial is cool, but the subtext seems to be “raking in the money.”