According to Darren Rovel (of course), Pat Riley’s company, Riles & Co., “has filed to trademark the phrase “3-Peat” on bed covers, linens, blankets, sheets and towels.”
Although the filing was submitted the the United States Patent and Trademark Office Monday, it did not appear on the USPTO’s site until this Friday evening. This is not the former Wildcat’s first attempt to trademark “3-peat”, as Riles and Co. filed for the same within the past 10 days–on jewelry, including rings, and other sports memorabilia.
Riley’s “been there done that” when it comes to this whole three-peat thing:
Riley first filed for “Three-Peat” at the start of the 1988-89 season, months after the Lakers won their second title. The Lakers fell to the Detroit Pistons the following year, but Riley cashed in in 1993, when the Chicago Bulls three-peated, and when they did it again in 1998. The trademark also was used for the New York Yankees (1998-2000) and the Lakers (2000-02).
It’s not official if Miami’s Pres will be licensing 3-peat to retailers if the Heat do in fact take down the Pacers and Thunder/Spurs in the Finals this June, but the U.S. Patent and Trademark Office is protecting the phrase, making rulings against
cheesy filings by individuals referring to Heat three-peats like “Heat3Peat” and “Big3Peat.”
Uncle Pat, can I have a pony?