Professional athletes have big-timed local markets. Their contracts have grown so much, local companies can rarely afford endorsements.
Jimmy Kimmel turned back the clock to the golden age of local advertising with the help of Julius Randle. The former Wildcat does his best to promote the 2004 winner of L.A.’s Best Rocking Chair Store, appropriately named “L.A. Rocking Chair Store.” The results are glorious.