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Isaiah Briscoe purchases bodega in New Jersey

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Former Kentucky guard Isaiah Briscoe is making business moves.

This weekend, Briscoe announced he had purchased La Placita Bodega in his hometown of Newark, New Jersey.

“We used to fight for building blocks! Now we fight for blocks with buildings that make a killin,” Briscoe said. “I am officially the owner of La Placita Bodega in Newark, NJ located on 6-16 Norfolk Ave.

“Expect big things in the future, the best is yet to come!”

For those unfamiliar, bodegas are small owner-operated convenience stores most commonly found on New York’s street corners. Known for their bright colors and character, the “bodega” name is derived from the Spanish word for “storeroom” or “wine cellar”.

Here were a few other pictures from Briscoe:

Prior to his days as a bodega owner, Briscoe had various stints in the NBA with the Portland Trail Blazers and Orlando Magic before making numerous stops overseas. Most recently, Briscoe signed a deal with King Szczecin of the PLK back in February.

As he continues to pursue his basketball career, the former Wildcat will now juggle his own store in his hometown.

Briscoe isn’t a businessman, he’s a business, man.

Article written by Jack Pilgrim

Follow me on Twitter: @JackPilgrimKSR

5 Comments for Isaiah Briscoe purchases bodega in New Jersey



  1. A_Blue_Wildcat
    2:18 pm June 10, 2020 Permalink

    Weird decision given that he’s still playing ball and won’t have the time to really manage it, but always cool to see athletes invest money into business rather than jewelry and cars (looking at you Tyler Herro).



  2. BowdenQB4ever
    2:20 pm June 10, 2020 Permalink

    Yes, it’s a great time to invest in urban real estate. Particularly Newark, not like race riots have ever crippled that city before.



  3. 859bornandraised
    5:30 pm June 10, 2020 Permalink

    Great job young man keep that money flowing



  4. Gazza
    9:21 pm June 10, 2020 Permalink

    Another reason he should have stayed at UK. Making sandwiches now. Hope he succeeds



  5. Looother
    5:18 pm June 11, 2020 Permalink

    Hope the Democ Rats don’t loot it…