Editor’s Note: The following was written by Harold Leeder, editor-in-chief of The New Circle Circular, Lexington’s #1 source of fake news you can’t count on.
The University of Kentucky’s student-athletes are under contract with Nike to wear their shoes until at least 2025, and the contract may not just be here on earth but in outer space as well.
Back in 2002, Nike Air Force Ones saw a big uptick in sales thanks to the likes of Nelly. While Band-Aids might still be waiting for their big Nelly bump in sales, Nike may see yet another sales boom this winter thanks to Space Force 1, the new sneaker line based off the new military branch President Trump recently announced.
Kentucky revealed, along with the shoe deal, that it is a finalist to play in the first Armed Forces Classic which will take place on a spacecraft carrier docked on the moon for the men and women of the newly announced Space Force in 2026.
With a new Space Force comes limitless possibilities, and not just because space itself is infinite. It also comes with marketing potential, and no one is quicker to jump on capitalistic potential than Nike. No one except the President, of course.
“Look, Space Force isn’t just gonna be an awesome long-awaited CGI-animated sequel to Space Jam, it’s also gonna be dope kicks. Oh, and a very expensive branch of the military. But mainly shoes -” seems like the kind of thing the President might say.
UK will be the sole wearers of the new Space Force Ones during the 2018-2019 basketball season, and the team’s support of the star troopers doesn’t stop there. Returnee Jonny David will be joining the University’s Space Force ROTC this summer to help stay in shape over the offseason and maybe meet an E.T.
The shoes will be available for sale in time for Christmas and will come in two colors: black and space camo, which is also black.