Former Kentucky star Tyler Herro’s brand continues to grow.
Phenom University, a Wisconsin-based AAU program on the Nike EYBL circuit, has announced that Herro will serve as the team’s official sponsor moving forward.
Now, the team will officially be called “Phenom University-Team Herro” moving forward.
The team announced the news on their official Twitter account:
Pleased to officially welcome @raf_tyler to the Phenom University family and program-we are excited to have Tyler and his brand be a part of what we do moving forward with Phenom University-Team Herro @nikebasketball @NikeEYB @D1Circuit pic.twitter.com/QRaXOqtgkQ
— Phenom University (@PhenomUniverse) August 5, 2019
So what does this mean moving forward?
For starters, Herro joins an elite group of peers such as Bradley Beal (Bradley Beal Elite), Russell Westbrook (Team WhyNot), Chris Paul (Team CP3), and Kevin Durant (Team Durant) to be major partners with AAU programs on the Nike EYBL circuit. In terms of personal branding, it doesn’t hurt to have some of the best high school prospects in the nation wear your name across their chest on arguably the biggest travel circuit in the country.
When it comes to Kentucky specifically, Phenom U has had plenty of elite recruiting targets line their roster over the last several years. This past year alone, 2020 Duke commit and consensus top-five recruit Jalen Johnson was the star on the team, followed by 2021 top-three prospect Patrick Baldwin Jr. – who just received an offer from Kentucky – and 2020 five-star forward Jaemyn Brakefield, another prospect with ties to the UK program and has visited on multiple occasions.
Herro will now be around the program on a consistent basis and serve as a mentor to the prospects on the team. With UK targets on the roster on a regular basis, this can do nothing but help the Wildcats moving forward, as the newest Miami Heat guard will almost certainly sing Kentucky’s praises whenever he has the opportunity.