College basketball received a gift and now a blueprint going forward thanks to the Kansas/Kentucky game on Saturday night and really the SEC/Big 12 Challenge. The week before the Super Bowl is something college basketball should own.
Don’t listen to Bruce Weber, who complained about Kansas State not getting enough bang for its buck playing a nonconference game this late in the year. Listen to social media and the fans who were loving the games. Make this a common thing. Get gimmicky with it and call it ‘Challenge Day.’ Have the SEC/Big 12 Challenge then throw in the ACC/Big East and Pac-12/Big 10 Challenges. Are you saying fans wouldn’t love some of the old Big East matchups with no other sports on the TV? People wouldn’t want to watch an Arizona/Maryland game?
And of course have Kansas/Kentucky be the showcase at 7pm each year. The recipe is there. It’s just up for some creative minds to steal this idea and run with it.