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SEC Football is Leaving CBS

The dulcet tones of Brad Nessler and Gary Danielson will not accompany SEC football in the future.

The SEC’s partnership with CBS Sports now has an expiration date. With a deal set to expire after the 2023 season, the two parties could not reach a new agreement. Sports Business Daily reports CBS left the negotiating table after the SEC did not accept an offer for $300 million a year. In the current deal they pay $55 million a year to air the SEC game of the week.

For those who aren’t very good at math, that means $245 million more dollars a year couldn’t cut it for SEC football. ESPN and ABC drove the price up to an an unbelievable new high. SBJ did not have an exact figure, but they expect it to be six times higher, somewhere in the ballpark of $330 million.

Why is this a big deal? All of that money is split equally between the 14 SEC schools. The University of Kentucky’s athletic department is getting a big raise all for just being in the SEC.

Unfortunately, the departure will mean the end of the SEC on CBS intro music. Listening to Gary Danielson was worth it just to hear that beautiful sound.

 

Article written by Nick Roush

"Look upon the doughnut, and not upon the hole." @RoushKSR

5 Comments for SEC Football is Leaving CBS



  1. GoCatz
    11:32 am December 21, 2019 Permalink

    CBS better rethink their positioning….$300 million is an astronomical # but that # will be met or surpassed by another network. SEC football is THE BEST by far and deserves big bucks. Just look at the recruiting rankings for 2020….7 of the Top 10 recruiting classes are from the SEC….that is just incredible. UK will be bringing in a historical class in our history and we are still ranked 8th or 9th….that just speaks to the power and quality of SEC Football.



  2. BigBlueFoo42777
    11:57 am December 21, 2019 Permalink

    It would be nice if all the networks could do games. The payoff would be even more. I love the play by play guys on fox.



  3. Bluebloodtoo
    12:30 pm December 21, 2019 Permalink

    I’m so disappointed… but not really.



  4. unbiasedfan
    4:13 pm December 21, 2019 Permalink

    Intro left out Texas A&M and also Missouri



    • Dee
      10:31 pm December 21, 2019 Permalink

      Video was from 2008ish.

      A&M and Missouri didn’t arrive till 2012