Bourbon has been booming for the past several years, and today, Kentucky’s best export just got even cooler with the news that Matthew McConaughey has signed on as Creative Director for Wild Turkey. The Academy Award winning actor will work both behind and in front of the camera for Wild Turkey, starting with this six-minute short film in which he walks along the Kentucky river and tours the Wild Turkey distillery:
McConaughey drinking bourbon in the Bluegrass? Alright, alright, alright.
(Oh, come on. You knew it was coming.)