Skip to content

Kentucky Sports Radio

University of Kentucky Basketball, Football, and Recruiting news brought to you in the most ridiculous manner possible.

Mark Emmert says Paying Football and Basketball Players will Eliminate all other College Sports

Photo: © Robert Deutsch | USATSI

© Robert Deutsch | USATSI

The NCAA’s czar of PR as back at it just in time for the Final Four.

In a conversation with Andy Katz, the President of the NCAA talked about a world where college basketball and football stars are paid.  Those in favor of this movement believe the NCAA can find a way to share more than one billion dollars in revenue.  Emmert does not see it that way.  In fact, he believes it would force AD’s to cancel other athletic programs.

Using Title IX is another shield for Emmert.  If Emmert and his highly paid colleagues put their brains together to think of a solution, rather than another excuse, they might be able to actually solve this problem.

[mobile_ad]

Article written by Nick Roush

"Look upon the doughnut, and not upon the hole." @RoushKSR

32 Comments for Mark Emmert says Paying Football and Basketball Players will Eliminate all other College Sports



  1. Catcasey1
    5:45 pm March 31, 2018 Permalink

    What a horses a$$



    • Bull Filmer
      7:11 pm March 31, 2018 Permalink

      Agreed. He is.

      However, if you open the can …..of worms.

      Bottom line: College kids are that – college kids.

      The rule should be changed. If a kid is good enough to go pro out of H.S., then go pro.



  2. KYcats11
    5:48 pm March 31, 2018 Permalink

    I don’t believe college athletes should get paid, as they are getting a free education just to play a sport designed for fun and entertainment. I would do anything to get a free education, let alone have the opportunity to play a college sport. People are treating a sport as if it is a chore, and are forgetting why sports even exist. That being said, I do believe players should be allowed to have agents, shoe deals, endorsements, etc., and benefit off their name and likeness.



    • gobble gobble
      5:58 pm March 31, 2018 Permalink

      I agree with what you’re saying, but there is 1 reason why college athletes SHOULD be paid… they make the NCAA and their schools loads of money. Money which amounts to much more monetarily than that of an education at schools like UK. Bottom line; the fact that these old, rich boobs make all that money off these athletes, alone is reason enough to pay the athletes. I think, depending on a schools revenue from any given sport, the NCAA should give a certain amount of money based that revenue and other factors. How that school divides that money between its sports and athletes should be up to them.



    • SHCooper
      6:00 pm March 31, 2018 Permalink

      Free education is great but remember they aren’t getting paid for things like likeness rights. Also, if they don’t pay them that’s fine but let them earn income from their likeness and autographs. That would cut some shady people out their lives if they didn’t need money so bad.



  3. hal9944
    6:14 pm March 31, 2018 Permalink

    (I don’t believe college athletes should get paid.
    That being said, I do believe players should be allowed to have agents, shoe deals, endorsements, etc., and benefit off their name and likeness.)
    Isnt that getting paid?
    Im not understanding this statement.

    IMHO they should get paid because they generate the money these schools make, way more that tuition does, and it should be shelled out accordingly by the schools to the athletes.



    • KYcats11
      7:13 pm March 31, 2018 Permalink

      It’s not the “being paid” people are talking about. The payment for athletes that people are proposing is a hard salary that the University or NCAA pays to every athlete.



  4. brentksrfan1
    6:18 pm March 31, 2018 Permalink

    I agree that by allowing the players to own & profit off their likeness would help this issue. It eliminates his argument that schools can’t pay & as stated, puts needed money in players & family pockets. To me that part is no brainer



  5. ukbradstith
    6:20 pm March 31, 2018 Permalink

    I don’t believe they should be paid either, but I’m in agreement that players should be able to make money off endorsements, autographs, etc. I’d like to see a post on where the millions the NCAA makes goes. Maybe they don’t have money to pay the players?



    • truebluefootballfan
      6:35 pm March 31, 2018 Permalink

      It’s actually not millions, it’s over a billion this past year… The blue highlighted caption in this post is a link to that post from a couple weeks ago.



    • ukbradstith
      8:23 pm March 31, 2018 Permalink

      Thanks, overlooked that. So the NCAA made 399 million last year? Where is that money? In the bank? Is it earmarked for something?



    • blackmilk23
      9:39 pm March 31, 2018 Permalink

      The NCAA gets most of its operating budget from the NCAA tourney. But the schools and conferences make the money in the regular season. Louisville made like 46 million of basketball in 2016.



  6. Lip Man 1
    7:21 pm March 31, 2018 Permalink

    Given the amount of time involved (as the Northwestern lawsuit clearly brought to light) these kids should be getting something over and above their “education” (which as the North Carolina scandal showed can be a complete farce to begin with.)

    Emmert, like many of his ivory towered colleagues, are intellectual dilettantes with very little common sense or knowledge of what goes on in the real world.



  7. JusSayin
    8:06 pm March 31, 2018 Permalink

    You could litterally eliminate one assistant basketball coach position and pay every scholarship player $10k.

    Also you don’t have to pay them “market value”. If you gave them a couple of thousand as walking around money that would be good enough for most.

    Yes football and basketball subsidizes the other sports but there is more than enough profit to pay the players something respectable.



    • ukbradstith
      8:24 pm March 31, 2018 Permalink

      Players already get several thousand dollars of “walking around money”. That started a few years back.



  8. Jiminy Crickets
    9:29 pm March 31, 2018 Permalink

    The solution is to either get rid of the one and done, or to allow the top 15 projected high scores the a building to get a phone holder foreseeable financial future. Baseball players, the top prospects, or allowed to sign future contract agreements, this should be allowed in football and basketball. This way the university is not forking out money to players. It closes Pandora’s box



  9. UKLugo
    9:45 pm March 31, 2018 Permalink

    So much easier said than done. Making suggestions is a whole lot easier than making decisions.



  10. ScoggDog
    9:59 pm March 31, 2018 Permalink

    Lets see ….

    Mark Emmert negotiates to get as much money as he can.
    Every Division I coach gets as much money as they can.
    Every Media Member covering the events get as much money as they can.
    Everybody on this board saying the players shouldn’t get paid … go to their various jobs expressly to get paid.

    Yet … all these people are unified in their opinion that the players … the people putting on the show … shouldn’t make as much money as they can.

    That’s called … hypocrisy.



  11. Rabbi Li
    10:57 pm March 31, 2018 Permalink

    Nick Roush said, “they might be able to actually solve this problem.”

    WHAT PROBLEM?

    Even your own boss said they get benefits besides a FULL SCHOLARSHIP, TUTORS, FOOD, BOOKS & HOUSING worth in excess of $100,000.

    From the article linked below by Drew:

    “If you’re worried this may spark a movement of five-star prospects picking the G-League over college, I wouldn’t worry too much because this seems like a pretty terrible decision. College provides invaluable instruction and development, plus personal branding and countless other benefits, while the G-League means riding on a bus between Fort Wayne and Des Moines.”

    http://kentuckysportsradio.com/main/five-star-prospect-skipping-college-for-g-league-which-seems-stupid/



  12. Rabbi Li
    11:01 pm March 31, 2018 Permalink

    The problem with them getting paid off their likeness is… it becomes a distraction FROM THE ACTUAL THING THEY ARE THERE FOR.

    Liberals have been suckered into turning this entire argument inside out instead of seeing it for what it is:

    —-> No one is forcing these kids to take the free scholarship. <—-

    If you don't like it whiners… then don't take the cheese. Climb the ladder or buzz off.



    • JusSayin
      12:24 am April 1, 2018 Permalink

      Yeah it’s real “liberal” support paying someone their “free market” value.

      The great far-left economists Ayn Rand and Allen Greenspan would certainly be in favor of a system that uses the labor of football and basketball players to subsidize sports that can’t exist on their own.

      There was some fancy name for a system that takes money other people earn and distributes it to others… It will come to me.



    • Rabbi Li
      12:57 am April 1, 2018 Permalink

      JusSayin – Your argument is more spin… and not addressing or acknowledging the point.

      –> FULL SCHOLARSHIP, TUTORS, FOOD, BOOKS & HOUSING worth in excess of $100,000

      Regular students don’t get this. Regular students have to pay. Those without great grades have to take on loans that can take decades to pay back.

      So if your good enough AND LUCKY ENOUGH to get an opportunity to DEVELOP YOUR GAME while attending the University UNDER THE BEST COACHING in the world TO MAYBE BE ABLE TO THEN MAKE MILLIONS…

      —-> No one is forcing these kids to take the free scholarship. <—-

      If you don't like it whiners… then don't take the cheese. Climb the ladder or buzz off.

      Play the game, be LaVar Ball, or take your ball (wait, that’s not yours, turn it in) and go home.



    • StevieGotLoose
      8:12 am April 1, 2018 Permalink

      Totally agree. If they think paying recruits and players is going to stop cheating they are living in a dream world. I also get tired of the destitute families. How much do all the tatoos cost? Full body art can’t be cheap or does the NCAA need to investigate how the high school kids can afford them but don’t have money in college. Also they somehow move across the country to attend a private prep school and play AAU ball.



    • Le Docteur
      8:37 am April 1, 2018 Permalink

      Definitely a scholarship and the other blandishments have real value. But I think the point is, the value of the compensation is wildly out of balance with the value the athletes provide. You say “no one is forcing them to take these scholarships” but how is that any different than every business in America getting together and setting a low price on labor and saying “no one is forcing you to take this job?” If colleges were private businesses, this would be a blatant anti-trust violation. And JusSayin is absolutely right: this is not capitalism, it is socialism per se. It’s the opposite of a free market, it’s a controlled market. And no, colleges are not private businesses exactly; but the ones who compete in big-time football and basketball are voluntarily competing in a private business enterprise. Open this thing up. Expose the hypocrisy.



    • StevieGotLoose
      9:48 pm April 1, 2018 Permalink

      OMG. Let’s make it simple, due away with all scholarships. Let them pay like the other students.



    • Rabbi Li
      2:37 pm April 1, 2018 Permalink

      Our society has capitalism in place with a small blend of socialism.

      Public library, firemen, police.

      (1) Attempting to suggest that some aspects of socialism has no benefits (and mainly that this country is 100% capitalist) is a non-argument.

      Student loans (that many other students have to take out) to get the opportunity for PROFESSIONAL DEVELOPMENT is a form of a socialist system (provided by the government).

      (2) Institutions of education created all of this. Education provides the system for this. Development of young people for careers. This is the breadbasket of a schools.
      – It’s all teaching
      – We don’t pay you to get taught

      How are these schools suppose to maintain everything they provide?
      – Adult teacher salaries
      – Buldings
      – Urban Development
      – Research
      – Facilities
      – All The Other Programs… that might not generate a profit (BUT EXIST FOR THE PURPOSE OF DEVELOPING YOUNG PEOPLE).

      One of the pillars of our society (US) is the network of Colleges & Universities. The emphasis on education. That’s what differentiates us from countries that aren’t developed. The entire concept of ‘developed country’ is built on having ‘facilities of education’ as an epicenter of its foundation.

      A society that puts school first (by funding it… and not defunding it) is a society that can thrive and offer it’s people opportunities where they can achieve to be better than they were before.

      If Michael Jordan was born in Congo he might have been a great Congan. He most likely would not be the Billionaire owner of the Charlotte Hornets.

      Climb the ladder or give the ball back and go home.

      —-> No one is forcing these kids to take the free scholarship. <—-



    • Rabbi Li
      2:48 pm April 1, 2018 Permalink

      Le Docteur – Please also refresh your understanding of ‘Liberalism.’ It doesn’t not mean ‘Socialism’. There are many liberal conservatives.

      http://www.differencebetween.net/miscellaneous/difference-between-conservatives-and-liberals/



    • Rabbi Li
      2:56 pm April 1, 2018 Permalink

      Le Docteur – You said, “But I think the point is, the value of the compensation is wildly out of balance with the value the athletes provide.”

      I want to make sure I absolutely address this statement.

      Response: No way.

      Without the ladder (that the system offers)… Oh I don’t know:
      – Here’s John Calipari (and his hand selected team of assistants, sports psychologists, medical trainers, doctors, & PT professionals) to teach you how to play basketball, develop your mind & body, and be a pro
      – Here’s a state of the art facility to improve your game
      – Here’s academic tutors that paying students don’t get access to
      – Here’s a lifetime scholarship to come back to (if you go early)
      – Here’s ‘Our Fanbase’ that will support you throughout your life. And if you are ever down on your luck later in life just walk into any store in Lexington and they will hire you on the spot.

      You drank the liberal Kool-Aid. Now I’m pointing out the big red stain on your upper lip. Come to terms with reality.



    • blackmilk23
      4:49 pm April 1, 2018 Permalink

      Rabbi Li, Decide what you are trying to argue. Because right now you are just incoherently arguing 3 or 4 things… poorly I might add.

      Your arguments:

      1. Paying college athletes is a “liberal idea”.

      This is false.

      Paying people what they will fetch on the open market is a conservative idea. Jus sayin and Le Docteur, are right… the current college football and basketball system is borderline comunism. Giving all of the other college athletes the same benefits that football and basketball players get when only football and basketball make money is the exact opposite of what conservative thinkers like Ayn Rand and Thomas Sowell would advocate for. Read The Wealth of Nations or Atlas Shrugged.

      Liberals might be making it about race but the concept itself is based on conservative principles.

      2. What the players get in return is fair value for their skills.

      That’s false too.

      You argued that the value of room, board, books, and scholarships are worth over 100k. I went to UK and paid out of pocket for those things it wasnt anywhere near 100k but ill accept that number. Hell, let’s add another 100k for training and facilty use.

      You don’t think Anthony Davis was worth more than 200k to the University of Kentucky?
      You don’t think Tua Tagovailoa is worth more to Alabama than 200k?

      Of course they are. And you can figure that out by applying a simple conservative economic principle:
      If these guys weren’t worth more than the value of their tuition, SCHOOLS WOULDN’T BE WILLING TO PAY THEM UNDER THE TABLE.

      That fact alone tells you that their market value to the school is high and significantly greater than the athletic scholarship this “closed market” limits them to.



  13. Rabbi Li
    11:05 pm March 31, 2018 Permalink

    Play the game, be LaVar Ball, or take your ball (wait, that’s not yours, turn it in) and go home.

    Hope you get an education so you’re plan B isn’t trying to scam someone else out of something.



  14. kdsmith10000
    7:33 am April 1, 2018 Permalink

    Let them sign autographs, get paid for appearances and go ahead and sign with an agent while awaiting their eligibility to enter the draft. If the kid is listed on draft boards then the college should pay the insurance policy those families have to take out because of the gap year Open the rules for all sports. Take down the made up cover of amateurism as there’s no amature in a billion dollar industry. If paying them directly would be a violation of Title IX then allow them to seek out revenue on their own. Also, while they are at it eliminate the idiotic rule than makes them have to sit out a year if they transfer. This rule in itself treats them like a commodity. Hell allow these kids to freely take the money that boosters offer. As long as it is reported and declared as taxable income then it becomes a legal source of earnings for the kids.



  15. Racerr11
    8:03 am April 1, 2018 Permalink

    How can anyone use Louisville made 46 million in 2016 which we know we’re fabricated numbers, just as there football attendance numbers were false also. Everyone knew there never needed to be an expansion of the football stadium in louisville they don’t even sell enough tickets to fill the original seating capacity you would have to be blind not to see that. U of L I is the blackest eye ever in sports and a laughing stock of college sports. You cant believe anything that comes out of that city.