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Louisville following upset with new Adidas deal

Image via USA Today

USA Today

USA Today

Louisville just signed a new 5-year $39 million branding contract extension with Adidas this week, making their contract the third largest agreement between sports apparel companies and Division one programs behind only Notre Dame’s  new Under Armour deal and Michigan’s sustaining bond with Adidas.

Here’s a rundown per year:

Notre Dame — $9 million (Under Armour)

Michigan — $8.2 million (Adidas)

Louisville — $7.8 million (adidas)

UCLA — $7.7 million (adidas)

Kansas — $6.1 million (adidas)

Adidas will pay Louisville $7.8 million dollars per year and will cover uniforms, footwear and accessories for all of U of L’s sports teams in addition to advertising, equipment room expansion and video technology. Adidas has even graciously agreed to partner to create scholarships and an internship program for 20 U of L students working in the athletic department.

But yet. It isn’t enough apparently.

There have been complaints coming from the Louisville camp since behind Michigan in the rankings. Michigan currently has a contract clause that says they must remain the highest paid by Adidas. There are several arguments used of why UL is better than Michigan. The first being that they are 25th in total merchandise sales. However, Michigan was number 4 last year.

The second argument is Bobby Petrino. When Petrino was at Arkansas they received a brand new (and awesome) Nike deal in which Petrino was heavily involved in. Louisville fans are arguing Petrino’s presence at UL is enough to make them more worthy now.

Sigh. I can’t.

@Sealey_KSR

Article written by Courtney Hessler

Ashley Judd is my spirit animal. Follow me on twitter at: @Hessler_KSR

29 Comments for Louisville following upset with new Adidas deal



  1. adULtery
    4:21 pm April 19, 2014 Permalink

    Yuk yuk yuk



  2. The Chevy Hitter
    4:22 pm April 19, 2014 Permalink

    uavel is a commuter community college.

    MICHIGAN is not.



  3. We can all agree
    4:23 pm April 19, 2014 Permalink

    The only thing ULoL leads the nation in is its delusional view of itself.



    • Lee Ning
      7:53 pm April 19, 2014 Permalink

      uavel also leads in growth of sales in…….Line beards……’wife beater’ & crown royal purchases….



  4. John wall
    4:32 pm April 19, 2014 Permalink

    Who cares??



  5. Real talk
    4:35 pm April 19, 2014 Permalink

    Haha no nike school in the top five. That means no kids want to wear adidas and have to rediculously over pay to get teams to sign on. Lol. So glad uk is a nike school. Way better apparel.



  6. Rixter
    4:36 pm April 19, 2014 Permalink

    I could not care any less about the Louisville / Adidas deal. But I love when you put that picture of Petrino on the page. My world always makes a little more sense after seeing it….



  7. PW
    4:39 pm April 19, 2014 Permalink

    What does Nike pay UK? I figured asking here would be wayyyyy faster than Google.



  8. arlo
    4:42 pm April 19, 2014 Permalink

    hahahaha. one of my favorite sports pictures of all time. it’s so easy to laugh at tards.



    • Sam Sung
      4:52 pm April 19, 2014 Permalink

      Yip, I am laughing at the tards too. They do exist, as lil brother…..commuter school….community college…….ALWAYS trying to out do big brother KENTUCKY. Its awesome how delusional their fan base is too. What a joke ‘mind’ set Jurich has hiring Pitino and Petrino. Sad. Pittiful.



  9. Ten loss Cal
    4:47 pm April 19, 2014 Permalink

    dont worry about are money toothless rednecks



    • huh?
      4:52 pm April 19, 2014 Permalink

      That would be “our” money, not “are” money. I’d be careful calling others toothless rednecks.



    • Tony
      5:08 pm April 19, 2014 Permalink

      The corrections about gramer and spelling here usually makes me I’ll….. But this is great! Are and Our have very different definitons… For all you West end losers



    • Pete Zuh
      7:09 pm April 19, 2014 Permalink

      At Louisville Fan weddings, they do Line beard Dances.



    • Bless his heart
      7:20 pm April 19, 2014 Permalink

      9 – Good job! Good effort!



    • SMH
      7:50 pm April 19, 2014 Permalink

      Comedy GOLD!!!



    • Do whut?
      10:40 pm April 19, 2014 Permalink

      I’m pretty sure you meant to type “6 and 1 Cal”. You’re welcome.



  10. Brad in Portland
    4:56 pm April 19, 2014 Permalink

    A birthday cake of that photo would be awesome.



    • Pete Zuh
      7:15 pm April 19, 2014 Permalink

      A b-day cake, made in the shape of a Tally-whacker….or an Azz whole……..would remind me of Petrino.



  11. OldUKFan
    5:04 pm April 19, 2014 Permalink

    Adidas will pay anything to hang on to the few schools they have. They are continuously losing market share to Nike and Under Armour.



  12. WTF?!
    5:38 pm April 19, 2014 Permalink

    Can someone convert this to English for me:

    “There have been complaints coming from up north since UL is behind Michigan. Michigan currently has a contract clause that says they must remain the highest paid. There are several arguments used of why UL is better than Michigan. The first being that they are 25th in total merchandise sales. However, Michigan was number 4 last year.

    The second argument is Bobby Petrino. When Petrino was at Arkansas they received a brand new (and awesome) Nike deal in which Petrino was heavily involved in. Louisville fans are arguing Petrino‚Äôs presence at UL is enough to make them more worthy now.”

    Why are there complaints coming from “up north” due to UL being behind Michigan? Who is making the case that UL is better than Michigan and why? And what does that have to do with Michigan’s clause that they remain the highest? What does Petrino getting a deal at AR have to do with this deal? And “in which Petrino was heavily involved in” – really?



    • The Professor
      6:53 pm April 19, 2014 Permalink

      There are so many grammatical errors in this article that I thought it must be written by a Tar Heel football player.



    • same here
      6:56 pm April 19, 2014 Permalink

      In the same boat here man. That up north paragraph confused me. I could not tell if he was saying Michigan fans or UL fans were the ones complaining.



  13. i could post articles for this site
    6:25 pm April 19, 2014 Permalink

    I truly hope this is a satire piece. If it is not than anyone can post on this site. You honestly just pull random statement like “u of l fans use the argument they are 25th in merchandise sales” and “petrino got a big contract so we should to”. First could you at least post some links to the ESPN comment section you pulled those from? Second do us all a big favor and stop writing these crappy articles.



    • Pete Zuh
      7:07 pm April 19, 2014 Permalink

      Wah…..wah…….wah………you are an expert on WHINE.



  14. Blue To The Bone...
    9:33 pm April 19, 2014 Permalink

    The question I have is what will b Adidas’s return of his investment …If I’m not mistaken they are not even close to being one of the top apparel sells schools country…Pretty sure Michigan is , but don’t really think the the others are…



  15. bob
    11:53 am April 20, 2014 Permalink

    I am sure addidas is happy:

    College Basketball’s Most Valuable Teams 2014: Louisville Cardinals On Top Again



    • EA
      12:21 pm April 20, 2014 Permalink

      They made the most profit because of the Yum Center deal. It has nothing to do with apparel sales. UofL is only 25th in merchandise sales. UK is 5th. UK makes NIke way more $ than UL does for Adidas.



    • Hey lil bro
      2:53 pm April 20, 2014 Permalink

      bob da’ troll – Where do you hang banners for that? Ya know, I wouldn’t blame ya for trying – that nice big arena, and only thwee widdle banners. Probably gets lonely up there.

      Meanwhile, at UK and Nike, where athletes get to wear what they really wanna wear….

      Nike & Jordans > atrocious Euro-gear. Good luck talking yourselves into Adidas being a good thing…..

      Adidas is little brother to Nike, kinda like ULoL is little brother to UK.