Louisville just signed a new 5-year $39 million branding contract extension with Adidas this week, making their contract the third largest agreement between sports apparel companies and Division one programs behind only Notre Dame’s new Under Armour deal and Michigan’s sustaining bond with Adidas.
Here’s a rundown per year:
Notre Dame — $9 million (Under Armour)
Michigan — $8.2 million (Adidas)
Louisville — $7.8 million (adidas)
UCLA — $7.7 million (adidas)
Kansas — $6.1 million (adidas)
Adidas will pay Louisville $7.8 million dollars per year and will cover uniforms, footwear and accessories for all of U of L’s sports teams in addition to advertising, equipment room expansion and video technology. Adidas has even graciously agreed to partner to create scholarships and an internship program for 20 U of L students working in the athletic department.
But yet. It isn’t enough apparently.
There have been complaints coming from the Louisville camp since behind Michigan in the rankings. Michigan currently has a contract clause that says they must remain the highest paid by Adidas. There are several arguments used of why UL is better than Michigan. The first being that they are 25th in total merchandise sales. However, Michigan was number 4 last year.
The second argument is Bobby Petrino. When Petrino was at Arkansas they received a brand new (and awesome) Nike deal in which Petrino was heavily involved in. Louisville fans are arguing Petrino’s presence at UL is enough to make them more worthy now.
Sigh. I can’t.