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Louisville adding 10,000 seats to a stadium it can’t fill

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Last season Louisville football had an average attendance of 49,069 in a stadium that seats 55,000 people. Only one of its six home games filled the stadium, with attendance dropping as low as 41,000 in one conference game late in the season.

So what is Louisville doing?

It’s expanding its stadium to create 10,000 more seats to remain empty on game days. Because that makes sense.

The $55-million “Coming Full Circle” project will also include new field-level suites, an expansion to the football complex and new video boards. Tom Jurich said in a press conference today that he expects it to be one of the best stadiums in the country upon completion.


“If you built it, they will still stay home.”

Article written by Drew Franklin

I can recite every line from Forrest Gump, blindfolded. Follow me on Twitter: @DrewFranklinKSR

23 Comments for Louisville adding 10,000 seats to a stadium it can’t fill

  1. Sentient Third Eye
    12:29 pm February 4, 2016 Permalink

    How many hardcore Card fans are there really?

    Do they stay home, or do they simply not exist? Maybe about 49-50 thousand maxes out their fanbase?

  2. Jeremy D
    1:20 pm February 4, 2016 Permalink

    And who gets to pay for this, The fine people of Louisville, most of which could not care less about that football program. This is just a pissing contest that Jurich is in,SMH. Piece of S%$$

  3. Harlanian
    1:39 pm February 4, 2016 Permalink

    The Eskimo buys an air conditioner.

  4. rockatao
    1:50 pm February 4, 2016 Permalink

    might be minimum capacity required by the ACC

  5. FBI Informant
    2:22 pm February 4, 2016 Permalink

    The same thing was said of UL when they expanded from 42,000 to 55,000. The year before they expanded they averaged 33,000. Yet since expansion their attendance has been right at or above 50,000. The economics of expansion also says that if you sell all of the luxury boxes, loge seats, etc, that the rest of the seats can be empty and you’ll still make money. However, they’re putting butts in those seats as well. Once expanded they’ll easily average over the current 55,000 capacity. So, once again, here we are showing our UL obsession, and doing nothing more than circle jerking each other. Drew is the ringleader. UL puts out good news – Drew tries his best to make fun of it even if it’s as dumb as futilely trying to demean an obviously positive move for their program – and you dorks eat it up and continue to keep your heads in the sand. Louisville football is running circles around us.

    • Sentient Third Eye
      2:32 pm February 4, 2016 Permalink

      So you’re saying Louisville is going to start cloning its fans?

    • J-Dub421
      2:48 pm February 4, 2016 Permalink

      U of L may sell that many tickets, but actual game attendance is not that high.

    • UK Big Board Update
      4:07 pm February 4, 2016 Permalink

      FBI, tell us about UK’s stadium in as much detail as you do when it comes to all things Louisville.

      Or drop the “we/us” shit.

    • dshwildcats
      4:43 pm February 4, 2016 Permalink

      FBI Informant,

      You seem very concerned about Drew poking fun at Louisville! Has he struck a nerve? Obviously, you’ve never been on a fan page, discussion board, etc,, that is predominantly made up of Louisville fans. A majority of them spend more time poking fun at Kentucky than they do worrying about their own athletic program. Jeremy D is correct! This is just Jurich trying to “one up” someone. The timing of the project probably has a lot to do with the fact that Kentucky just renovated Commonwealth Stadium last year.

      Ever been to a Cardinal Football game at the “Pizza Palace”, FBI?? The stadium is a 1/3 to 1/2 empty at any point during the game because many Card fans are wandering around in the concourses; standing in the beer line; or, socializing on the Terrace. Even Charlie Strong complained about the Louisville fan base on several occasions. For many Louisville fans, the game is just a social event. But, if Jurich tells them they need to expand the stadium, then you can take it to the bank! From what I’ve observed in the past 12-15 years, Louisville fans don’t deviate from the “party line”. If Jurich says it, it must be true, by gosh!! He could sell them sand in the desert!

      To expand to 65,000 is foolish! But hey, as long as our tax dollars aren’t paying for this monumental waste, have at it!!

  6. DennyC
    4:31 pm February 4, 2016 Permalink

    Drew, you post and care because WHY? UL is in your and MJ’s head 24/7! They’re winning. . . smh…

    • J-Dub421
      4:46 pm February 4, 2016 Permalink

      A Louisville fan on a UK website accusing them of being obsessed. Oh the irony!

    • dshwildcats
      5:09 pm February 4, 2016 Permalink


      You think Drew and Matt are obsessed with the Cards? Try this! Google “Card Chronicle National Championship Thread”. Then, scroll down until you find the link for the NC Game from April 7, 2014. There you will find 994 comments, from Louisville fans, on the Championship game between Kentucky-UConn. 994 comments for a two hour basketball game, that the Cards were not even playing in. It’s actually pretty sad! But hey, nothing compared to Drew and Matt’s obsession, right??

    • 25OR624
      7:02 pm February 4, 2016 Permalink

      uavel fans opine collectively, negatively, and repeatedly on all “yahoo ncaab” KENTUCKY sports articles. Indubitably, lil bro is obsessed with Big Brother KENTUCKY. It is sorry and pathetic.

  7. uoflmark
    4:58 pm February 4, 2016 Permalink

    I jumped on this site cos Tomlin is my boy and i wanted to read his article. Yet, there seems to be 1-2 articles about Louisville. You people are weird. The expansion is 100% paid for by private donations. And IRONY is one fanbase mocking the expansion of a stadium, while your stadium just decreased in capacity. This expansion in no way affects Kentucky, but is HUGE news somehow. I guess it’ll make it easier for people from Pikeville to make the trip to the big city once every 2 years to see their Cats lose to the Cards once again. Worry about your own program, there’s plenty of concerns there, I assure you.

    • UK Big Board Update
      5:12 pm February 4, 2016 Permalink

      Lamar Thomas to UK
      Multiple Pages 1 2 3…8 9 10
      KSR is reporting this…Huge if true.
      184 comments 28555 views

      The post with the next highest view count? 14k (again, about Thomas leaving)

      The next? 11k NSD Thread

      See for yourself:

    • UK Big Board Update
      5:13 pm February 4, 2016 Permalink

      And this page only has 16 comments.

      Yeah, Louisville fans don’t talk about us at all…. 😉

    • dshwildcats
      5:14 pm February 4, 2016 Permalink


      Thanks for the advice! But, it seems that serious allegations, and an on-going NCAA investigation of allegations that strippers, and/or prostitutes were provided for players and recruits, doesn’t seem to be enough to keep Louisville fans solely focused on their own program, does it??

    • J-Dub421
      5:18 pm February 4, 2016 Permalink

      This isn’t the Card Chronicle, yet there are 3 posts by U of L fans.

  8. RealCatsFan
    5:06 pm February 4, 2016 Permalink

    So UK cannot get approval for the funds to renovate Rupp and the immediate downtown convention center, but UofL is doing yet ANOTHER expansion of their facilities? Makes perfect sense.

    • dshwildcats
      5:31 pm February 4, 2016 Permalink


      I believe that $1.00 from the purchase price of every bottle of Crown Royal they go through at a Louisville football or basketball game is going toward the stadium expansion, brother! That expansion will be paid for in a matter of months! Thank goodness for Canadian whisky!!

  9. NostraDanis
    5:21 pm February 4, 2016 Permalink

    It’s no accident that this announcement comes one day after NSD. Integrity Tom wants to distract from what’s happening on other campuses.

    Teams that recruit and then sign players out of high school are celebrating and promoting their new players. However, at The University of Scandal this date is not significant because they know that their key contributors in the future can become available any day of the year. Arrests and expulsions happen year-round, so The City College of Character may pick up their next star – or coach – any time.

  10. 25OR624
    6:55 pm February 4, 2016 Permalink

    Was it Pitino, or Petrino, who first said: If you build it, they will come.