There’s a new study out and I blame Louisville fans for the result.
Social drinking app BARTRENDr recently analyzed posts and pictures from its 700,000 users to determine the most popular liquor brand in each state and, surprisingly, Kentucky’s isn’t bourbon. Crown Royal and Jagermeister share the top spot, a shameful result I pin solely on the line bearded, flat billed fans of that school down I-64.
Maybe those two got the top spot because there are so many delicious bourbons in Kentucky it was impossible for one brand to win out? Or, maybe Louisville fans care more about sharing what they’re drinking on social media than we do? All of the above?