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Kentucky Legislature Moves to Create Comparable Bill to California’s Fair Pay to Play

The California state legislation that challenges the NCAA’s amateurism model could soon come to the Commonwealth of Kentucky.

KSR’s Matt Jones reports a Kentucky state legislator is currently working on writing and pre-filing a bill that is similar to California’s “Fair Pay to Play” legislation.

The bill signed Monday by California governor Gavin Newsom prohibits schools from limiting a student-athlete’s ability to profit from their own likeness. Since the bill was signed into law in California, Florida was the first state to follow, introducing a similar bill into the Sunshine state’s legislature Monday evening.

If the bill is passed in Frankfort, Kentucky’s state legislature could be a catalyst to force the NCAA to alter the amateurism model.


Article written by Nick Roush

"Look upon the doughnut, and not upon the hole." @RoushKSR

62 Comments for Kentucky Legislature Moves to Create Comparable Bill to California’s Fair Pay to Play

  1. Realme
    3:15 pm October 1, 2019 Permalink

    I was very surprised by this headline, but there’s a long way between one person writing a bill and the legislature passing it. Can it pass here?

  2. Heavy C
    3:24 pm October 1, 2019 Permalink

    This whole deal is gonna be a big old barrel of worms. It will be a huge challenge to manage and regulate at best. You think it wont be hijacked and manipulated? I’m all about kids getting everything they need along with their education…and yes the NCAA could care less about them…but this will be a circus.

    • Slam242424
      3:36 pm October 1, 2019 Permalink

      It’s the end of amateurism. There’s no doubt about it. Greed has and will continue to corrupt all that college sports was.

      What’s next will be hold-outs, lawsuits for violation of contracts, and much more.

    • satcheluk
      3:51 pm October 1, 2019 Permalink

      Greed, racism and especially classism are what brought us amateurism. You might be surprised how it came about in the 1800s. A fascinating read:

    • timbo
      5:25 pm October 1, 2019 Permalink

      This is ridiculous and I don’t have to read it to say that.

    • njcat54
      7:46 am October 2, 2019 Permalink

      Timbo… typical ignorant redneck response.

      Maybe you should START reading. It’s amazing what you can learn.

    • E11Q
      4:10 pm October 1, 2019 Permalink

      Heavy C,

      As opposed to how easy it’s been for the NCAA to regulate their current rules about not allowing players to earn income? To the best of my recollection, there was a big FBI probe recently that found MANY schools already paying players, right? Seems to me that it’s generally EASIER to regulate something when it’s done legally, as opposed to illegally. The current set of rules are already being hijacked and manipulated, if not put right ignored and broken. So what do you have to lose if you’re the NCAA?

    • timbo
      5:23 pm October 1, 2019 Permalink

      Yeah. When my kids don’t follow the rules, I just give up and change the rules. So many people, including and especially the staff at KSR, aren’t thinking this through. You think corporate America won’t influence anything else about the games, once those dollars are part of it? Starting lineups? Playing time? College choice? Just like everything else, we don’t change the rules to accommodate a few rule-breakers. I don’t disagree with the argument that everyone but the players makes money off of their likeness and status. If we want to change something though, let’s regulate that. Let’s regulate how the NCAA gets to license things. Athletes can work for spare money, just as I and every other athlete has/should, it’s only good for them. Let’s end the corporate profitability, not promote more greedy influence in the last vestige of real sports.

    • trumpetguy
      4:29 pm October 1, 2019 Permalink

      I’m a simple guy so therefore I ask simple questions. Pardon my ignorance. How is anybody going to know if player A has a jersey sold in his/her likeness, and receives $10. Player B has a jersey sold in his/her likeness, and receives $20. Catch is both jerseys cost $100. Where did that extra $10 player B received, come from? If it simply supply/demand, then upper tier elite programs like UK, Duke, Tar Heels, KU, (those with the most $$$, fan support, attendance etc., ) will garner more from a $$$ recruiting advantage then they already have! Really, how many player likeness jerseys would be sold at other SEC schools? Also, and all coins have two sides, how many football player likeness jerseys would be sold at UK, compared with Bama, Fla, Ga. Auburn, etc.? Now multiply that with inclusion of player autographs, photo ops, etc…..better be careful what you wish for. Individual player marketing will necessitate schools/families, SOMEBODY, to hire a PR firm and legal tax counsel. If I’m a UK mens hoops player, sign me up. If I’m a HS recruit, I’m not even considering another school that is going to cost me $$ in endorsements. From the movie Jerry McGuire, “SHOW ME THE MONEY!”

    • Slam242424
      4:46 pm October 1, 2019 Permalink

      Contracts. Pretty much the same as music royalties.

  3. Slam242424
    3:32 pm October 1, 2019 Permalink

    If it helps UK then yes, it will pass with flying colors. I knew this was coming the moment CALI signed it into law.

    • catsarerunnin
      3:45 pm October 1, 2019 Permalink

      Yes the country should follow California’s lead with everything…

    • JPhelps
      4:29 pm October 1, 2019 Permalink

      I hope this was sarcasm… cats

    • Slam242424
      4:47 pm October 1, 2019 Permalink

      We are not following California. Simply we are out doing them.

    • catsarerunnin
      8:20 pm October 1, 2019 Permalink

      That’s good since we’re not following California because if we were we would be walking through human feces going to Rupp Arena.

  4. TonyMontana
    3:38 pm October 1, 2019 Permalink

    Every state will pass the same law and the NCAA will have to adapt. There’s no turning back now.

  5. ScoggDog
    3:42 pm October 1, 2019 Permalink

    I hope it passes. I hope something similar passes in every state. And I hope the NCAA ceases to exist in it’s current form as a result.

    I’m not in the least bit inclined to give any college ball-player a dime. But if I were – or if I were inclined to give a ball-player a job – it is absurd that the NCAA has anything to say about it. It’s a transaction that’s legal between myself and anyone. It’s my money – it’s not their’s

    No – it’s not fair. And no – not every kid has that opportunity. TOUGH !!! That’s what’s called “Life”. It isn’t fair. Never has been.

    The biggest objections I see to this are from grown men and women who never had the opportunity, whose kid’s never had that opportunity, and who frankly sound more jealous than anything as well as afraid that their free sports entertainment may go away.

    I say good riddance to the whole system.

    • bennybbn
      7:25 pm October 1, 2019 Permalink

      It’s not a job, it’s an extracurricular activity that goes along with their schooling

    • ScoggDog
      9:45 pm October 1, 2019 Permalink

      It’s not an “extra-curricular activity” – it’s their main reason for being there. This isn’t rec league – and everyone isn’t invited. This is big time, big money ball worth tens of millions – hundreds for the biggest programs in the game – and this “school-work” is just a necessary evil to make the minimum to qualify to chase those wins.

      You’re pretending this is something that it’s not. For the revenue sports – this is semi-pro ball using your favorite college for brand recognition – nothing more.

      The semi-pro players want a cut … in cash. Same as every coach managing it and every media member covering it.

      But the fans want the players playing for this fictitious notion of amateurism – all so they can feel better about cheering on State U from the bleachers, bars, and barcaloungers.

    • TPACAT
      1:48 am October 2, 2019 Permalink

      Yeah, Scogg.! We must “tear it down”. And when college ball becomes the same cesspool of greedy idiots that the NFL and NBA have become I’ll quit watching it too. Haven’t missed one second of those two, but I’m sure gonna’ miss college ball…

    • ScoggDog
      2:31 am October 2, 2019 Permalink

      The coaches are making millions. The programs are making over a hundred million in some cases. They’re erecting hundred million dollar stadiums and individual facilities worth tens of millions, while we all wager billions on the games each year.

      Its a cesspool now – some people just feel better about it because they don’t want the players getting a cut of that. It’s a contrived system, maintained entirely because people like semi-pro ball with constantly changing rosters wearing the local college logo.

      That’s all this is. If you want a “pure” sport to follow, big time NCAA revenue sports ain’t it. You want the cesspool drained ? Then apply these revenue-limiting rules to the coaches and institutions as well – not just the players.

  6. Lip Man 1
    3:46 pm October 1, 2019 Permalink

    Pennsylvania has also started something along these lines according to a report out today. The death knell for the NCAA has finally started.

  7. ukisgr8
    3:46 pm October 1, 2019 Permalink

    This is craziness. This will hurt all involved, student athletes, especially those not playing football and men’s basketball at powerhouse schools or those in major markets. The ncaa makes a lot of money but it goes towards the schools themselves. This will ruin college sports. I don’t like the pros because it’s all about the player not the team. This will change with this. Stupid

    • satcheluk
      3:57 pm October 1, 2019 Permalink


    • Ned T.
      4:15 pm October 1, 2019 Permalink


    • neat1ky
      4:52 pm October 1, 2019 Permalink

      Your absolutely right, college sports will be over. In basketball schools like UK, Kansas, Duke, NC and other schools will buy up all the players and boy wont that be fun watching a hand full of schools with the top players and yes now some big name players do go to other schools but you are naive if you don’t think that will end. In football Bama, LSU, Ohio St, Ga and other big boys will get all the paid players and UK will suffer because now we do get some of them. I’m sorry if a player doesn’t get paid in college but most of those top notch players go to the pros and make insane money and if college didn’t give them the chance with a $120,000 scholarship then pay it back and the ones that don’t make pros can get a free education unlike me. LaBron is an idiot because it will involve agents, contracts and hold outs and the kid is what 17-19 yrs old. Get a life, its not always fair but at least they get a chance at millions, I had to work all my life to retire. Sorry that will ruffle feathers who think everything should be pro and no I don’t love the NCAA but they do bring some sort of oversight.

    • ukisgr8
      2:55 am October 2, 2019 Permalink

      My biggest worry is the bigger markets but up the advertising. Imaging Oregon players with multi million dollar contracts from Nike. People think it’s bad now but they’ll be 10 teams that will be great and 320 teams that will be mid majors. More important is money will be taken away from the schools

    • TPACAT
      1:49 am October 2, 2019 Permalink


  8. brassnux66
    3:53 pm October 1, 2019 Permalink

    There are about 90 reasons per football team that this is a terrible idea. How many players on even say Alabama can profit from their likeness? 20? Maybe? What’s that do to the remaining 80? Or the women’s soccer team? This will be the deathnell of big time college football and basketball. Sad, sad day.

    • Headhurts
      4:19 pm October 1, 2019 Permalink

      The bright side of all this is now that we might pay student/athletes corruption is now over once and for all! Ha ha ha ha ha ha ha ha

    • TPACAT
      1:52 am October 2, 2019 Permalink

      It truly is sad, brass. But, “progressives” like Matt “I’m smarter than all you hillbillies” Jones think it’s great. I keep waiting for him to gain some common sense, but if he hasn’t found it by age 40 I doubt he ever will…

  9. Ned T.
    4:16 pm October 1, 2019 Permalink

    California destroys everything it manages. This starts the ball rolling.

    Can we just let California leave the United States and allow all the nuts and flakes migrate there?

    • Matt10
      5:18 pm October 1, 2019 Permalink


    • makeitstop
      5:50 pm October 1, 2019 Permalink


    • Stuck on Blue
      6:17 pm October 1, 2019 Permalink

      You may not be fond of California, but do you realize how much they actually contribute? California’s economy, with a gross state product of $3.0 trillion, is larger than that of any other U.S. state and is the largest sub-national economy in the world. If it were a country, California would be the fifth-largest economy in the world (larger than the United Kingdom, France, or India). I believe the “nuts and flakes” “manage” quite well on their own, but it would certainly put a large hole in the american economy. BTW, I think this has been coming for a long time and I for one am glad to see ball start to roll, so to speak. Peace ;-).

    • timbo
      9:38 pm October 1, 2019 Permalink

      Since “gross state product”, like the national GDP (Gross Domestic Product) is a measure of spending, more than velocity of money or economic well-being…I’m not surprised or impressed.

    • TPACAT
      1:58 am October 2, 2019 Permalink

      Yeah, but just thing about how much more potential they’d have if they didn’t over-tax and over-regulate everything they touched.

    • TPACAT
      1:53 am October 2, 2019 Permalink


  10. Ned T.
    4:18 pm October 1, 2019 Permalink

    The NCAA is free to run its organization any way it pleases. If schools choose not to participate, it will die on its own terms.

  11. Gazza
    4:30 pm October 1, 2019 Permalink

    Too many laws will kill all sports. There needs to be an answer, but this is not it. Good luck keeping up with Title IX

    • trumpetguy
      5:44 pm October 1, 2019 Permalink

      Gazza, right on. EVERY member of every team will have their hand out for their pie$e of the pie. This seems like a rich get richer idea.

  12. Ned T.
    4:37 pm October 1, 2019 Permalink

    Grab the popcorn and watch college athletics go the way of the NFL. What possibly could go wrong with giving 18-year-olds dumptrucks of dollars?

    • UKDemarcusWall
      9:22 pm October 1, 2019 Permalink

      What a weird argument. What’s the difference between giving 18 year-olds and 19 year-olds millions?

    • Ned T.
      9:45 am October 2, 2019 Permalink

      Same answer.

  13. makeitstop
    6:03 pm October 1, 2019 Permalink

    It will destroy college athletics. Every grade school koi’s who can dunk will hv a Lavar Ball like dad or handler hanging over him telling him he needs to score 20+ and don’t date pass up an open 3 bc the agent came today to see his product. If u like Lavar Ball u will love the effect of the California bill. When is it too early? 13? 14? Change prep schools bc the coach won’t start u? The AAU is sleazy. This makes the AAU look like choir boys bc there’s NO regulation left. The only limit on the corruption now is programs that won’t risk probation w kids who aren’t clean and kids who want to go there. Please stop talking about kids getting exploited by playing for free. It genuinely makes u sound uneducated, and uninformed, like LeBron. Not a dumb guy. But not an educated guy. There is a value to education and if u doubt that call the registrar and ask what it costs to go to the school of ur choice. U can play and hv that paid. U can work and borrow money to pay it. Maybe ur family will pay. College sports has been the biggest leveler of educational playing fields in history. Pell grants? Great. But college athletics has elevated and educated far more people from all walks of life than the California legislature ever has or will. We better wake up fast bc if u know California u know they are destroying their state daily and our game w this bill.

  14. nevsky41
    6:03 pm October 1, 2019 Permalink

    For the love of gawd, people! This concept is NOT about universities paying student athletes, it’s about student athletes being able to make money from their likeness and name, i.e., doing a signing event and charging, or signing endorsements. Why is that bad??? I am 100% against universities outright paying players, but why is allowing student athletes to earn $ from their own name and likeness? NO ONE has made a single legit argument against this concept.

    • makeitstop
      6:09 pm October 1, 2019 Permalink

      Who do u think is behind this? Hv u ever passed a bill? U think legislators are reading Articles and listening to constituents?? They don’t. Lobbyists wrote the goddamn bill and who do u think they work for? Autograph seekers?? C’mon guys. This is for agents and apparel companies. If they can sign a kid when he’s 14 and family just wants a quick score they get him cheap. High school and AAU games will be on TV to promote the products made (in China) worn by the kids. U like going to Rupp to see the best teams play? It’ll never happen again. Bc u can’t have a team when one guy is listening to his agent and one is listening to his coach. For the love of God this is NOT for the kids!!

    • nevsky41
      9:23 am October 2, 2019 Permalink

      That’s very possible, but it doesn’t change the fact that all the CA law says is that the schools cannot stop student athletes from pursuing financial opportunities based on their name and likeness. MANY of these kids are ALREADY manipulated from a very young age, usually bu their own family members looking to piggyback. This law doesn’t change that. Does it open up the possibility for abusing the system? Yeah, but no more than the system is already abused. Anyone who tries to convince themselves that the stuff you describe doesn’t ALREADY happen is living in a fantasy land, my friend.

    • Ned T.
      7:14 pm October 1, 2019 Permalink

      Oh yes, and the name/image/likeness biz will all be above the board, just like the shoe companies.

    • CrystalBall
      10:23 pm October 1, 2019 Permalink

      nevsky. Here is an argument against. How about billionaire Cuban offering to pay Indiana
      players 100,000 dollars for their autograph or photo?

    • nevsky41
      9:26 am October 2, 2019 Permalink

      That’s capitalism. At least it wouldn’t be against NCAA regulations, as it is now. You seriously think that doesn’t happen now? The only difference is that it currently happens under the table, and under the CA law, it happens above board. I still don’t see how that is bad, bringing it all above board.

  15. makeitstop
    6:14 pm October 1, 2019 Permalink

    I appreciate the good intention of people who just want poor kids to make hamburger money for a couple years while in college. I wish it was about that. It isn’t. These bills are written by lobbyists paid by some of the biggest companies in the world to make the “exploitation” of playing for an education look like the good ole days. Please strip the veneer of good intent off this power grab and see it for what it is.

  16. pbsully
    6:33 pm October 1, 2019 Permalink

    It’s only a matter of time before high school athletes and their PARENTS want to profit off their child’s ability.

  17. Bill the Cat
    7:33 pm October 1, 2019 Permalink

    IF this passes college sports as we know it is dead. HOW this is managed will be a nightmare and all that will happen is the schools with wealthy donors will get the ‘best’ players. ‘Come to our school playa and I’ll personally buy 1,000 of your shirts each year to make sure you get paid!’

    No thanks! It will be like the D league. All-star games with no defense, no crowds, no team pride, just hired guns runnin and shootin. I’ll start cheering for the teams that stay true to the amateurism thank you very much.

    • Slam242424
      8:03 pm October 1, 2019 Permalink

      Only a matter of time before parents can benefit from kids in high school sports.

  18. Wildcat homer
    8:37 pm October 1, 2019 Permalink

    Good for the players

    • makeitstop
      7:39 am October 2, 2019 Permalink

      Like it was good for LiAngelo and LeMelo. Learning to be good teammates is what is good for kids, and if u doubt that go ask NBA coaches why they like drafting UK kids. Their salaries – earned bc of what they learned and worked for before they got to the league – are “good for players” not signing cheap contracts w agents when ur 14.

  19. CrystalBall
    10:27 pm October 1, 2019 Permalink

    If this passes l hope the NCAA declares all Ky schools ineligible to play against other NCAA schools. And l have been a Wildcat fan for over 60 years.

    • nevsky41
      9:51 am October 2, 2019 Permalink

      That is the most ridiculous and nonsensical thing I’ve read in a long time.

  20. njcat54
    7:59 am October 2, 2019 Permalink

    The majority of these comments are living proof of KY’s bottom 5 ranking in education.

    • Ned T.
      9:46 am October 2, 2019 Permalink

      Aren’t you the clever boy. Congrats on the self-adulation, bubba.

    • nevsky41
      9:52 am October 2, 2019 Permalink

      Sadly, likely very true.