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Introducing: The New Normal

The New Normal Cover Art
The New Normal Cover Art

I want you to picture an ideal fall day in Kentucky. For me it’s October, the temperature is cold enough for it to be chilly out but it still feels great. There’s a vague earthy scent in the air. The trees are every color orange, red, and yellow. Keeneland is running, there’s people dressed up, cheering, sipping cocktails. UK Football is playing, bringing its own competition and honestly more people sipping cocktails. The sun is shining. In a regular year, there is nothing like Kentucky in the fall time.

But not this year.

Back in April we were all still in quarantine, and I was sitting around thinking ahead to what this fall would be like. I don’t think any of us knew we’d still be dealing with the pandemic as much as we are. Originally I thought of the SEC football season, and wondered how businesses in college towns around the South would fare as they so gladly would be scaling operations back up for the fall semester and for Saturday game days. But it quickly became clear that the reality may be a bit different. And, after doing some research, I realized that the impacts of the ongoing pandemic were much farther reaching across all kinds of organizations here locally in the Bluegrass.

So, I got to thinking, how can we document this historic year. How can we see what impact the coronavirus has had across the Bluegrass, and how people are trying to get back to the Kentucky we know and love.

With this upcoming article and podcast series, we’re going to try to do just that. Over the next several weeks we’re going to look all across Central Kentucky and talk to business leaders about the lasting impacts COVID-19 is having on their organizations. We’ll talk to brewers and distillers including Buffalo Trace and Country Boy. We’ll talk to students and teachers and Deans at UK, as well as Keeneland and even Kash Daniels. Everyone’s been impacted by COVID, so we’re going to get their stories.

Stay tuned next week right here on, and subscribe to the podcast feed on Spotify and Apple Podcasts (coming soon), for the first installment of The New Normal.

Article written by Nate Antetomaso

Go cats and go content. Middle Tech: @middletechpod

3 Comments for Introducing: The New Normal

  1. kjd
    5:53 am September 11, 2020 Permalink

    The Abnormal.

  2. runningunnin.454
    8:02 am September 11, 2020 Permalink

    The Abysmal.

  3. Kentuckiana
    7:02 pm September 11, 2020 Permalink

    Lets not be too pre-judgeme ntal, guys!