Lonzo Ball is one of the top two or three players in the NBA draft, but he can’t land a major shoe deal because his father is a crazy person. That’s not exactly why he doesn’t have a deal but we all know that is why.
Anyway, today it was reported that Nike, Adidas and Under Armour all denied Ball for an endorsement. Sources from the Big Three companies told ESPN.com they are moving on without the Ball family on board.
So what’s that leave for Big Baller Brand’s shoe connection?
I have five suggestions that could really use a boost:
1. Dada Supreme
Dada was big in 2001 when it signed Latrell Sprewell and sold his signature shoe with spinning “Sprewell” rims on the side.
According to Wikipedia, the company was purchased in 2015 by a Taiwanese businessman named å§œè±å¹´.
Someone put him in touch with the Balls.
Now that the days of of Skip to My Lou, Main Event, The Professor, Hot Sauce, Spyda, 50, and AO are long gone, AND1 needs a revamp. The company is still doing well in Wal-Marts, but not what it could be doing with a new face and new handles carrying the brand in the NBA.
3. British Knights
It used to be the case that “the shoe ain’t nothin’ without the BK button,” which was the old motto of the British Knights sneakers. But Derrick Coleman, the brand’s first basketball endorsement, has been retired for over a decade and no one stepped in to take the British Knights throne.
A good point guard needs a good point guard’s shoe, and Stephon Marbury is just the guy for Lonzo Ball to follow. Marbury launched his shoe line in 2006 with a pair of $14.98 basketball shoes to compete with higher priced shoes on the market. It’ll take the Balls a little longer to get to a billion with a $15 shoe, but it’s a start.
5. L.A. Gear
The obvious solution here is for Lonzo to sign with L.A. Gear, especially if he goes to the Lakers. He’s from right outside L.A., he played at UCLA and he can attach himself to the city forever with his own L.A. Gear shoe. Maybe some L.A. Lights?
Now be honest… How many of you owned any of those shoes?