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ESPN estimates how much athletes will make with NIL rights

In January, the NCAA will vote on a proposal to allow student-athletes to profit off their name, image, and likeness. The proposal includes lots of rules on what players can and cannot be paid for, which gets a bit confusing, so ESPN put together a fancy tool to explain it all.

Dan Murphy used four scenarios to break down how much athletes can make for social media posts. For example, an All-American could earn anywhere from $500,000 to $1 million for Twitter, YouTube, or Instagram endorsements, shoutouts on Cameo, etc., whereas a non-revenue athlete may make only $1,000 to $3,000. Revenue athletes who may not be All-Americans still have the potential to earn anywhere from $5,000 to $20,000, Murphy estimates.

You don’t need to be a nationally known college star to build a significant following on social media. Promoting or endorsing a product via a YouTube channel, Twitter post or Instagram account is worth about $600 per post for an athlete with roughly 25,000 followers on Twitter and Instagram. Several companies, such as Opendorse and INFLCR, already exist to help athletes build a following and potentially connect with advertisers. The opportunities for this level of athlete are likely to come from local companies or brands that relate to a specific special skill or interest the athlete has shown in their social media presence. For example, Ohio State senior punter/bottle-flipping expert Drue Chrisman might have picked up some interest from Dasani or Aquafina during his time as a Buckeye.

NIL legislation can be a headache, so shoutout to Murphy for simplifying it for the masses. Read more at the link below.


Article written by Mrs. Tyler Thompson

No, I will not make you a sandwich, but you can follow me on Twitter @MrsTylerKSR or email me.

4 Comments for ESPN estimates how much athletes will make with NIL rights

  1. Bluebloodtoo
    5:28 pm November 4, 2020 Permalink

    Is the all American stipulation verbatim or just a generalization? If it’s verbatim then I see a problem there.

    • ukbradstith
      9:52 pm November 4, 2020 Permalink

      Just an estimation.

  2. City shuffle
    6:56 pm November 4, 2020 Permalink

    Fantastic, then get rid of athletic scholarships. Let the universities allocate the resources elsewhere and let them finance their tuition. Help bright prospective students receive more scholarship money without forcing them no alternative than ignorantly taking out student loans.

    • ukbradstith
      9:52 pm November 4, 2020 Permalink

      Athletic scholarships don’t take from anyone. Plus most of the athletes won’t make much. For the high profile athletes that do make a lot, they pay for their scholarships 10 times over through leading the team to the tourney/bowl games, exposure, donations when they hit it big, etc. This is a great system.