In January, the NCAA will vote on a proposal to allow student-athletes to profit off their name, image, and likeness. The proposal includes lots of rules on what players can and cannot be paid for, which gets a bit confusing, so ESPN put together a fancy tool to explain it all.
Dan Murphy used four scenarios to break down how much athletes can make for social media posts. For example, an All-American could earn anywhere from $500,000 to $1 million for Twitter, YouTube, or Instagram endorsements, shoutouts on Cameo, etc., whereas a non-revenue athlete may make only $1,000 to $3,000. Revenue athletes who may not be All-Americans still have the potential to earn anywhere from $5,000 to $20,000, Murphy estimates.
You don’t need to be a nationally known college star to build a significant following on social media. Promoting or endorsing a product via a YouTube channel, Twitter post or Instagram account is worth about $600 per post for an athlete with roughly 25,000 followers on Twitter and Instagram. Several companies, such as Opendorse and INFLCR, already exist to help athletes build a following and potentially connect with advertisers. The opportunities for this level of athlete are likely to come from local companies or brands that relate to a specific special skill or interest the athlete has shown in their social media presence. For example, Ohio State senior punter/bottle-flipping expert Drue Chrisman might have picked up some interest from Dasani or Aquafina during his time as a Buckeye.
NIL legislation can be a headache, so shoutout to Murphy for simplifying it for the masses. Read more at the link below.