For this year’s Big Blue Madness, Matthew Mitchell did the “Level Up Challenge,” a dance based on R&B star Ciara’s hit “Level Up.” I’ll totally admit that I had no idea the Level Up Challenge was a thing, but it is and it’s big on the interwebs, and Mitchell’s rendition was so impressive that Ciara herself tweeted about it on Monday, telling her 11 million followers the UK Hoops coach’s moves were “on fire” flame emoji flame emoji flame emoji.
On Fire!! ??? https://t.co/Gw0DWcI829
— Ciara (@ciara) October 22, 2018
In case you missed it, here’s the video:
— Kentucky WBB (@KentuckyWBB) October 12, 2018
At UK Hoops Media Day yesterday, Mitchell was asked about Ciara’s tweet and gave a perfect Matthew Mitchell answer.
“I mean, can you believe that? Could anyone ever believe that Ciara would take note of what had to be the worst rendition of her dance? And I continue to be recognized — I don’t know if that was praise. I think it was. I think fire emojis mean something. I think that was praise. I don’t know that there’s ever been a dancer in the history of dance or someone who attempts dance who’s gotten more positive energy sent to them for poor dancing. I know it boggles everyone’s mind.”
"I don't know that there's ever been a dancer in the history of dance…who's gotten more positive energy sent to them for poor dancing."
— Lexington Herald-Leader (@heraldleader) October 24, 2018
Mitchell admitted he’s grown weary of having to come up with new dances every year.
“We’ve got to think of a good exit strategy because you’ve got to be sick of seeing it. I’m sick of doing it.”
Nice try, Coach. As long as R&B stars are praising your moves, I doubt you’re getting out of it anytime soon.