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California bill to allow players to profit off likeness signed into law

Huge news in the world of college sports: California governor Gavin Newsom just signed the Fair Pay to Play Act into law, which will allow athletes who attend college in the state to earn money off their names, images, and likenesses. Beginning in 2023, players will be able to hire agents, sign endorsement deals, and accept paid youth coaching positions. The law also bans schools from kicking athletes off the team if they get paid.

The move sets up a showdown with the NCAA. Last week, NCAA president Mark Emmert told a group of Division I athletic directors that granting players likeness rights is an ‘existential threat’ to college sports and earlier this month, the NCAA informed Governor Newsom that if the law is adopted, the organization could declare all student athletes at the 58 NCAA schools in the state ineligible.

Governor Newsom signed the bill on an episode of “The Shop,” LeBron James’ HBO series:

The law will take effect on January 1, 2023. Similar bills are being considered in South Carolina, New York, and Illinois.

Your move, NCAA.

[LA Times]

UPDATE: The NCAA just released this statement on the bill’s passing.

As a membership organization, the NCAA agrees changes are needed to continue to support student-athletes, but improvement needs to happen on a national level through the NCAA’s rules-making process. Unfortunately, this new law already is creating confusion for current and future student-athletes, coaches, administrators and campuses, and not just in California.

We will consider next steps in California while our members move forward with ongoing efforts to make adjustments to NCAA name, image and likeness rules that are both realistic in modern society and tied to higher education.

As more states consider their own specific legislation related to this topic, it is clear that a patchwork of different laws from different states will make unattainable the goal of providing a fair and level playing field for 1,100 campuses and nearly half a million student-athletes nationwide.

Article written by Mrs. Tyler Thompson

No, I will not make you a sandwich, but you can follow me on Twitter @MrsTylerKSR or email me.

49 Comments for California bill to allow players to profit off likeness signed into law



  1. JPhelps
    10:49 am September 30, 2019 Permalink

    I guess UCLA isn’t a threat to win it all anymore. Makes it easy to catch them now! Lol



  2. CrystalBall
    11:11 am September 30, 2019 Permalink

    People in California must be the absolute dumbest people on the planet. Forget about building a wall on our Southern border.
    Build a wall around California.



    • cjruk1
      11:23 am September 30, 2019 Permalink

      Hey troll why don’t you just go back into your little hole?



    • J-Dub421
      11:30 am September 30, 2019 Permalink

      Why are you against capitalism?



    • IrishCat
      11:48 am September 30, 2019 Permalink

      And against the rights of individuals to have sovereignty over their own identities? This law should really be a bastion of conservative policy in college sports. Funny how it’s viewed as exactly the opposite by the crowd that based their personal identities on that word..



    • KentuckyHouse
      11:39 am September 30, 2019 Permalink

      Funny…I thought “States Rights” was a central tenant of MAGAts. I guess that only applies when you’re discriminating against gay folks or oppressing minorities though, right?



    • NOLAcat
      11:48 am September 30, 2019 Permalink

      Lolol one of my favorite quirks of the internet is when people expose themselves as idiots while trying to call someone else stupid. Brava to cj, jdub and kentuckyhouse for making my morning.



    • UKNUTZ
      12:09 pm September 30, 2019 Permalink

      Even after all these stupid comments you got, I admit that I’ll donate to that wall….lol We get it folks. You are super WOKE and so inclusive to every idea except common sense. Look beyond this little bill to all the others as to how California and other west coast states are run. I wouldn’t want any of that stupidity leaking over the fault line if I could help it. If it’s so great, why are normal citizens moving away in droves???



    • macattack
      1:19 pm September 30, 2019 Permalink

      @UKNUTZ They arent all moving away. A simple search could give you this information. California’s population actually increased last year. Maybe you meant to say their population growth %. That is declining, but they still add more people than they lose. I know its a convenient talking point to talk about how all the smart, sane people are leaving the wacky socialist state, but the argument holds no water. We need to be better in our debating.



    • TPACAT
      3:32 pm September 30, 2019 Permalink

      Yeah, increased due to illegal immigration.



  3. CrystalBall
    11:44 am September 30, 2019 Permalink

    Not against capitalism. Just think California should have worked with NCAA and try to make law nationwide instead of taking the chance that all California athletes would be ineligible. Even for a short time. You misinterpreted my post. Don’t be in such a hurry to to do that in the future.



    • J-Dub421
      11:48 am September 30, 2019 Permalink

      “People in California must be the absolute dumbest people on the planet. Forget about building a wall on our Southern border.
      Build a wall around California.”

      I don’t think I misinterpreted your post. That was clearly an anti-liberal California screed. You said nothing about working with the NCAA, etc. Also, please learn to use the reply button.



    • Tipa
      1:02 pm September 30, 2019 Permalink

      J-Dub you either found a boomer or a troll. (maybe both) Sad thing is I can’t tell.



    • RealCatsFan
      2:09 pm September 30, 2019 Permalink

      Yep, if you had put your argument that way in the first place, you would have garnered some reasonable responses. But framing it in inflammatory political rhetoric is only going to stir schitt up.



  4. CrystalBall
    11:45 am September 30, 2019 Permalink

    Cjruk. Why don’t you try to act like a human being. One time, anyway.



  5. Rick_S
    11:46 am September 30, 2019 Permalink

    This is going get nasty..Can you imange the loopholes the bigtime colleges have here..Top recruits will go to the highest bidders or team taat can make them the most $$$..this would be good news for UK ..we do have the BBN



    • RealCatsFan
      2:10 pm September 30, 2019 Permalink

      It’s been that way since the dawn of college BB.



  6. Bigblueswami
    11:47 am September 30, 2019 Permalink

    I think it was the right move in this case. NCAA saying they would ban everyone from California was an idle threat and they just got called on it.



    • RackEmWillie
      11:50 am September 30, 2019 Permalink

      I’d love for South Carolina to sign a similar bill. Have fun saying you’re going to eliminate Clemson from competing when college football season rolls around.

      The NCAA was hoping that California would be afraid, and they called their bluff.



  7. RackEmWillie
    11:48 am September 30, 2019 Permalink

    The NCAA was never going to start this ball rolling, they were going to have to be forced to act. California, and whatever states may follow, started the process. The NCAA isn’t going to essentially “kick out” some pretty notable names over this. It’s just not going to happen.



  8. Ben27
    11:50 am September 30, 2019 Permalink

    Wow! you guys really need to fight over something important!

    This will end up settled in the courts after a long battle. Hopefully it will force the NCAA to change and come current with the times.



  9. Han
    11:53 am September 30, 2019 Permalink

    Fair and level playing field?

    Just say it’s an academic issue and not your jurisdiction. Problem solved.



    • kycatshoops
      12:06 pm September 30, 2019 Permalink

      All California did was set the timetable. The NCAA has 3 years to get their shit together and come up with something equitable and nationwide. Failure to do so will result in chaos and it will be their fault.



    • kycatshoops
      12:07 pm September 30, 2019 Permalink

      And sorry for the reply Han, only way to type something when the ads scroll the comment box off the page infinitely.



    • 4everUKblue
      1:44 pm September 30, 2019 Permalink

      I’m waiting on pins and needles for the NCAA to get their shit together. Does anyone think it will happen in this lifetime?



    • RealCatsFan
      2:12 pm September 30, 2019 Permalink

      If they do get their shit together, they will just throw it at someone. Just like at the zoo.



  10. maximumscott
    12:16 pm September 30, 2019 Permalink

    All the best talent will go to Cali now if other states dont follow suit



  11. CrystalBall
    12:21 pm September 30, 2019 Permalink

    This will work great until a rich booster pays a kid $25,000 for his autograph.



  12. kentuckybackupplayer
    12:22 pm September 30, 2019 Permalink

    if this stands boosters can now pay unlimited amounts to kids to use their picture on one coffee mug.



    • J-Dub421
      12:59 pm September 30, 2019 Permalink

      Free-market, too bad, so sad.



  13. StuckinLville
    12:42 pm September 30, 2019 Permalink

    Well there goes college athletics. When will California just fall off?



  14. StuckinLville
    12:45 pm September 30, 2019 Permalink

    Anyone for this is dumb. Plain and simple. Yes kids should get stipends in college and be taken care of, but this is what separates college from the pros. This is bad for college sports. But it’s only fitting California does what they want to.



    • kycatshoops
      1:11 pm September 30, 2019 Permalink

      I am for it. I don’t disagree that this is bad for college sports. It doesn’t make someone dumb. The only reason one could be against this is that their agenda is the survival of college athletics as we know it. There is no reasonable answer for why anyone in any capacity can’t use their own likeness/image to profit personally. The only reason is that you would voluntarily give up that right in exchange for participation in college athletics. What you are seeing is that more and more people are not willing to give up that right due to the absolute ridiculous amount of profit growth over the last 20 years in college athletics. The value of a scholarship has not kept anywhere near the pace with the revenue that is being generated. It’s not as good of a deal as it used to be.



    • TPACAT
      3:36 pm September 30, 2019 Permalink

      But, but, but… I thought college tuitions have increased exponentially as well???



  15. W F Reserve
    12:46 pm September 30, 2019 Permalink

    Do you think Oregon with the Phil Knights or Oklahoma St with the T Boone Pickens booster types will have an advantage over most other schools? How do you regulate what “kentuckybackupplayer” is referencing above? Despite the fact that these kids, with the exception of the ones that make it in the pros, get a free education, free travel, free housing and meals, free tutor, free training, … I guess that isn’t enough. The ones that don’t have any intention on what college is intended for get the same plus free marketing. Admittedly, it’s all out of hand, i.e. what the NCAA makes, what the schools make, and what the coaches are paid, but now, let’s turn these sports into small NBA and NFL programs? I know an NCAA overhaul is needed, but I don’t think this is the way to do it. Go pro if you don’t want to go to college. Choice is theirs.



    • TPACAT
      3:36 pm September 30, 2019 Permalink

      T. Boone Pickens is dead, FYI…



  16. ClutchCargo
    1:13 pm September 30, 2019 Permalink

    Clearly, the way to deal with the NCAA is to call their bluff.



  17. Don Kean
    1:50 pm September 30, 2019 Permalink

    This opens the door for schools in states that allow this to hold a MAJOR RECRUITING ADVANTAGE over states that do not. Why go to state x school when you can go to state y and make money.



  18. Thetruthshallsetbennyfree
    3:12 pm September 30, 2019 Permalink

    This will kill non P5 schools. When this gets passed in the NCAA watch conferences add schools to widen their market in order to attract more players with money. P5 schools will also now be working towards creating their own networks to constantly make sure their games are shown every week. Alot of kids who have turned out to be stars late in their high school career stayed with the lower college who offered them first out of respect even though big names showed up late. This will effectively end as well, not to mention the even bigger recruiting advantage the Alabamas and Clemsons will get over their less televised conference foes. Hell it wouldn’t surprise me if Count Ketchup, Ole Roy, Nike Saban, and Swinney Todd aren’t already pushing their states to pass this.



  19. BLUEVADER
    3:25 pm September 30, 2019 Permalink

    Keep California out if NCAA TOURNAMENT and CFBP. EASY FIX. You can go to school in Cali but you won’t be playing for championships. Just create your own minor league. Call it The “Cali play for pay League!”



    • TPACAT
      3:37 pm September 30, 2019 Permalink

      Agree, Vader…



    • jaws2
      4:07 pm September 30, 2019 Permalink

      Yep, I said this when they started down this path. I for one will not miss any school from California left out.



  20. jaws2
    4:17 pm September 30, 2019 Permalink

    Just wait until the IRS and state Revenue Departments get a hold of this. These kids and the schools are going to be in for a huge awakening! Unless every kid sets up an LLC for this, and God knows they’ll all be sharp enough to do it :), they’re going to get smacked. If the schools are paying this it’ll only be worse.



  21. Cousins Fake Tooth
    4:17 pm September 30, 2019 Permalink

    Itll get over turned in court. Not sure how a state can enforce this. If it stands, just kick Cali schools out of the NCAA. Problem solved.



  22. njcat54
    7:08 pm September 30, 2019 Permalink

    Will be interesting to see how other states with power teams react. Nothing motivates a state legislature more than helping xxx state U.

    Probably won’t happen in next year or two, but if NCAA doesn’t act and recruits start de-committing from Ohio State and Alabama for USC and Stanford… woah boy!



  23. njcat54
    7:10 pm September 30, 2019 Permalink

    And California has enough schools and money to pull it off with or without the rest of the country. No one east of the Mississippi watches their games as it is.



  24. cathatter
    8:00 pm September 30, 2019 Permalink

    Not sure why so many UK fans (especially Matt) think this is a good idea??? Kentucky has 4.5 million people, California has 40 million. No way a small market team survives (i.e. UK, Alabama, NC, SC, etc, etc).



    • TPACAT
      12:52 am October 1, 2019 Permalink

      Cause Matt is a freakin’ left wing nut job. All “progressives” feel the need to tear down anything traditional – needed or not…



    • njcat54
      7:13 am October 1, 2019 Permalink

      Seriously TPA??? I thought right wing but jobs were all about personal freedom and individual rights. Guess that only applies if it doesn’t disrupt something you care about.