Editor’s Note: The following was written by Harold Leeder, editor-in-chief of The New Circle Circular, Lexington’s #1 source of fake news you can’t count on.
Beer-based catchphrases have been the cornerstone of American television advertising since 1992 when the ad campaign “Beer. It’s What’s For Dinner” was first launched. Ads for the delicious beverage have created hilarious quotes, and hilarious dogs, that represent everything cool about our culture. American beer ads have always shown the world, that the United States Of America has been and will always be the Spuds McKenzie of countries. Last August, the tradition of awesome beer ads found a new life with Bud Light’s now meme famous advertisement, “Banquet,” where Bud Light introduced the world to a brand new way to say ‘cool’ and also infringe on Dairy Queen’s intellectual property by saying ‘dilly dilly.’
Braxton Anheuser IV, VP of Bud Light Nebraska Plains Division and a seventy-decade decedent of Anheuser-Busch marketing royalty, has given us a sneak peek at the newest installment of the company’s 7 part medieval fantasy series of ads, and it introduces a new character they hope will sweep the nation. The character is Dilly Dilly Gillispie, an ‘old-school type’ basketball coach who uses medieval methods to motivate his players.
“He’ll make players sit in an outhouse during halftime, or even attempt to court the player’s girlfriends during practice,” Anheuser said, “it’s hilarious because no one would really do that.”
The series culminates with Dilly Dilly Gillispie being chased through the secret passages and corridors of the kingdom’s castle by a valiant knight with a hero’s mustache until he eventually ends up in a moat.