Move over, Steph Curry and Jordan Spieth. Watch out, Tom Brady and Bryce Harper. There is a new sheriff in Under Armour town.
Under Armour’s football line announced its new partnership with UK running back legend Benny Snell. “Big Back + Blue Collar + Black & Yellow + Team UA = Snell Yeah!” the brand wrote in a very hard-to-read tweet.
— Under Armour FTBL (@UAFootball) May 1, 2019
Snell joins a list of Under Armour-endorsed NFL stars that includes Brady, Julio Jones, Cam Newton, Patrick Peterson and Dee Ford, among others.
Under Armour sales are expected to soar in the state of Kentucky with this news.