If you’ve played youth sports within 50 miles of Louisville over the past 50 years, you can thank Shively Sporting Goods. An institution in the community on the corner of Crums Lane and Dixie Highway since 1968, they’ve made uniforms, created summer camp t-shirts and most importantly, made sure kids were supplied with the best equipment when they took the field.
The locally owned business announced over the weekend an end of an era. Acquired by BSN Sports, Shively Sporting Goods will move its in-person operations to its current warehouse and liquidate its merchandise by marking down prices up to 50% from 9 am to 3 pm this week. Even though Shively will still be around with sporting goods supples, the nostalgia will not hit quite the same.
When I learned of the news, my brain immediately took me back to the late 90s. For the first time, I got to try on a real football helmet. After my mother told the salesman we didn’t need the more expensive “Air” helmet from Shutt, the salesman squeezed the Bike brand helmet on my head, then shook the facemask a little, “That feel good?” Of course it didn’t, but I was too proud and excited to contain my joy. I finally got to ditch flag football to play real football.
The joy of leaving Shively with my own piece of sports equipment was only rivaled by my envy when the purpose of the trip was to make a purchase for my siblings. As retribution, I made sure to find the time to get in at least one shove into the rack of bats at some point.
The locally-owned business was more than just a store. Trips to Shively were highly-anticipated rites a passage, signaling the next step in your evolution as an athlete, moving one step closer to becoming the next Kobe or Ken Griffey Jr. While many, like myself, never fulfilled that childhood dream, before Adam Duvall was hitting dingers in the Home Run Derby, he was swinging away with a bat from Shively Sporting Goods.
Shively Sporting Goods created so many memories by sparking a love for sports in countless lives across Kentuckiana. Thank you so much for more than 52 years of service. You’ll never know how much you meant to so many.