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80,000 other things UK could’ve done with the $80,000 spent on the new logo


The fact that the university spent $80,000 to slightly alter the University of Houston’s logo and call it its own is quite mind-blowing.

No matter your opinion of the new logo, I believe we can all agree it is not worth $80,000 — not unless it came with a $79,000 rebate.

As many of you have suggested, UK could’ve held a contest among its graphic design students and come out with something equally good, if not better, for the cost of a free tuition. But what’s done is done and there’s no getting that money back.

So now that we’re stuck with it, let’s have a little Wednesday evening fun by mocking its price tag. Here are some things UK could’ve done with the money instead — and no, I am not really listing 80,000 things…


Buy one Rupp Arena ice cream cone for every fan at the Louisville game. 

At around four bucks a cone, the university could almost purchase ice cream for everyone in Rupp Arena on Saturday, December 26.

Purchase 5,000 copies of Breaking Cardinal Rules.

Because, in my opinion, Katina Powell can’t sell too many books about Louisville basketball and its hookers.

Buy out Dan Shaughnessy’s contract.

I have no idea what Dan Shaughnessy makes at the Boston Globe, but $80K should be plenty to get rid of him. The leftover money can be spent on his next perm.


Sponsor next year’s #KSRDoesAmerica tour.

We’re already planning #KSRDoesAmericaAgain for Kentucky’s game in Las Vegas next year. It will take every bit of $80,000 to get us there and cover one weekend in Vegas, especially if Ryan Lemond gets anywhere near the hotel mini-fridge.

Send an apology card to every UK football season ticket holder.

With a little over 40,000 season ticket holders this past season, and stamps at 49 cents, UK could mail an “I’m Sorry” card to all of its supporters.

Hang out with John Wall for one night.

Wall recently spent $47,000 in a Dallas strip club. Think of all the fun Eli Capilouto could have with Wall on a good night out.

Give it all to charity.

And then have someone in Capilouto’s office draw a better logo, freehand.


What else?

Article written by Drew Franklin

I can recite every line from Forrest Gump, blindfolded. Follow me on Twitter: @DrewFranklinKSR

25 Comments for 80,000 other things UK could’ve done with the $80,000 spent on the new logo

  1. Shawn Kemp
    5:36 pm December 16, 2015 Permalink

    Pay for Jose Conseco to take a Community College course in Earth Sciences to keep him from saying things like this:

    Twitter: @dallonadams

  2. JaminTheCoach
    5:42 pm December 16, 2015 Permalink

    Pay Drew Franklin and Mrs. Tyler to stop with the negative jabs at UK Football. Seriously, enough is enough.

  3. wildcatdude
    5:42 pm December 16, 2015 Permalink

    I as a fan definitely will vote with my cash if given a chance, I will not buy anything with that ugly ugly graphic. The name of the design firm needs to be releases to educate consumers on WHO not to go see to get a good graphic design. Its on NOT to late to say “we made a mistake” and start over.

    • 25OR624
      5:55 pm December 16, 2015 Permalink

      Agreed. Can’t stand the new look. It is too Houstony. Bring on the Power K.

  4. the ghost of Bill Hicks
    5:47 pm December 16, 2015 Permalink

    extreme make over for Kige Ramsey.

  5. agteach24
    5:55 pm December 16, 2015 Permalink

    It really looks as if they gave a 6 year old a blue crayon and a piece of paper and said have at it

  6. bosshogg24
    6:02 pm December 16, 2015 Permalink

    A student would have done the Logo for $100.00, whoever approved this $80,000 expense should be fired.

    • UK Big Board Update
      6:36 pm December 16, 2015 Permalink

      President Eli Capilouto and Provost Tim Tracy about two years ago.

  7. Denim King
    6:03 pm December 16, 2015 Permalink

    The onus for this design is not solely on the design firm. UK approved this mess. I have no knowledge of how these meetings went, but in my experience, sometimes you come up with an absolutely amazing design but the client isn’t receptive. The real question is why did UK feel the need to change the logo? I think the “academic” logo with Memorial in silhouette and the roman font is beautiful. And the old interlocking “UK” was fine for athletics. This new one is awkward, and the font for the spelled-out name is pretty clunky too. Sometimes you need to refresh a logo, but I don’t think this was warranted. Classics are classics for a reason.

  8. empiremaker
    6:13 pm December 16, 2015 Permalink

    80K? good lord, who got the bid for this job and did they check Angie’s list or art/graphics department? Yes, Drew you are correct $1000.00 could have done it. I like to see the justification for paying that much unless it was coal money.

    • empiremaker
      6:15 pm December 16, 2015 Permalink

      another point, who approved this s***? University of Huston in Blue.

    • UK Big Board Update
      6:52 pm December 16, 2015 Permalink

      President Eli Capilouto and Provost Tim Tracy.

  9. onsides
    6:16 pm December 16, 2015 Permalink

    80k? How often is the athletics department audited?

  10. empiremaker
    6:23 pm December 16, 2015 Permalink

    Are you sure 80K USD? I still cant comprehend may be its 80K Yens that equals to about $655.00 USD.

  11. bleedingbluesince82
    6:53 pm December 16, 2015 Permalink

    A special teams coach

  12. Irememberharrylancaster
    7:01 pm December 16, 2015 Permalink

    The state of Tennessee caught all kinds of heck for their new logo of the letters TN on a red background. But, that mess cost the state of Tennessee only $46,000.

  13. Cousins Fake Tooth
    7:39 pm December 16, 2015 Permalink

    Not joking, ive seen better things on Fiverr that look better.

  14. Ted Ganzell
    7:44 pm December 16, 2015 Permalink

    Ewww. I just realized that they forced the “K’s” in “University of Kentucky” to look like the make believe “K.” Nothing highlights how aesthetically incorrect the new logo is more than seeing that bizarre “k” inserted into an actual world. Our $80,000 “K” is something that doesn’t exist in the real world. It is make believe. Like a unicorn.

  15. bankerbh
    7:56 pm December 16, 2015 Permalink

    The University of Cincinnati had the same disappointment a few years back. People were looking for a “wow” factor and thought the new design wasn’t much of a change at all. In the end it cost the University about the same amount for the “consulting” fee. The real head scratcher was that UC has the #2 design program in the country and could have had top talent design it for free. UK doesn’t have a graphics design program and there’s no way in hell they were going to ask Louisville’s design students to do ’em a “solid.” Maybe UK should have put the design options to a vote by current students, annual ticket holders and alum.

  16. GroundControlToNumber9
    9:09 pm December 16, 2015 Permalink

    FUCH Mitch Barnhart!!!

    • UK Big Board Update
      9:40 pm December 16, 2015 Permalink

      “The decision to rebrand the university was directed by President Eli Capilouto and Provost Tim Tracy about two years ago.”

  17. CB3UK
    9:57 pm December 16, 2015 Permalink

    Looks like something you’d see a middle school use. Pretty terrible. Just revive the Power K already!

  18. Rixter
    10:27 pm December 16, 2015 Permalink

    Defense attorneys for everyone currently being investigated down on Floyd Street.

  19. ukbrian32
    11:15 pm December 16, 2015 Permalink

    Stop the crooked K!
    Follow on Twitter: @stopthecrookedk
    Also like the new Facebook page:

  20. mdcost2
    11:46 am December 17, 2015 Permalink

    One – the new K makes the logo look cleaner and tighter on the bottom – in reality it isn’t THAT big of a deal! Two – What all the articles about the new logo has left out, is that 80k is not just a logo. It is an entire branding guide, licensing, lawyer fees etc. Small to mid sized companies (50-200 employees) will spend 40-100k on a new logo, branding and everything else that goes with it easily. If anything, 80k is really cheap!