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Hinshaw told Barker: “Your brand stinks.”


When new QB coach Darin Hinshaw first met his presumed starting quarterback, Drew Barker, earlier this year, he told the redshirt sophomore something he needed to hear.

“Your brand stinks,” Hinshaw said.

After today’s practice, Hinshaw opened up to reporters about challenging Barker to mature into a player that can lead the Kentucky football team. By all accounts it has been a huge transformation in a short period of time as Barker has drawn a ton of praise from coaches and teammates for his on- and off-the-field performance and accountability.

Read about how that came to be in Hinshaw’s comments, via Jen Smith:

“I said, ‘Let’s see, when I came in and said the name Drew Barker, what does everybody say?’ And the things that came out of my mouth were not good. The things that came out of the AD’s mouth were not good. The things that came out of the equipment room was not good.

I said, ‘Your brand stinks. Let’s just call it how it is. So we have to change it.’ And the only way you’re gonna change it is not with your mouth, it’s gonna be with your actions and what you do on and off the field, and he’s done what he’s supposed to do to change his brand.

Now we got to do it on the football field in game situations. We can’t just do it in practice, we got to do it in the games. So we’re constantly talking about, ‘Put yourself in a game situation. Put yourself — you’re playing Southern Miss in this drill right now. You’re not playing against our defense, and you’ve got to go manage the game, manage the football, do everything you’re supposed to do as a quarterback.”

Since that talk with Hinshaw, Barker posted a 3.75 grade-point average in the spring and a 3.5 GPA this summer. On the field, he’s worked hard to improve his game and it has shown through the first week of camp.

We like this new Drew Barker brand so far.

Article written by Drew Franklin

I can recite every line from Forrest Gump, blindfolded. Follow me on Twitter: @DrewFranklinKSR

8 Comments for Hinshaw told Barker: “Your brand stinks.”

  1. Duuuuuude
    2:54 pm August 12, 2016 Permalink

    Love this!

  2. WIN
    3:00 pm August 12, 2016 Permalink

    Well, I wonder if the coach realizes that the UK Football brand stinks as well. The epitome of the bargain basement discount in the SEC for at least the past 40 years.

    I hope this QB coach can actually coach and motivate the QB on the field, unlike previous ones.

  3. inside info2
    3:18 pm August 12, 2016 Permalink

    I’m pretty sure this info was already posted during the summer.

    More importantly, who is the blonde to the right of Barker in the pic?

    • Billy Hill
      3:28 pm August 12, 2016 Permalink

      That’s a woman who would never give you the time of day.

    • inside info2
      3:38 pm August 12, 2016 Permalink

      You Billy, are a comedic genius. Did the jerk store call for me too?

  4. BluKudzu
    4:46 pm August 12, 2016 Permalink

    I am hoping this is real. Last year, the Barker I saw practice and play was a flat out head case. It takes a ton of commitment to make such a drastic change, and a heck of a lot more to keep it changed. We will see what this young man can do, and whether he will stay with the program throughout the rest of his college career. I hope he can do it