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UK’s Times Square billboards weren’t cheap

@UKFootball

@UKFootball

Our friends at the Kentucky Kernel scooped the price tag for UK’s Times Square billboards in New York City.

And folks, it wasn’t cheap. According to the Kernel the Cats paid $16,000 for ads that will be running throughout the week.

@UKFootball

But it’s not just Josh Allen and Benny Snell billboards, UK ran a highlight video on Tuesday.

The Kernel has more details on UK’s new billboards, plus quotes from Guy Ramsey on why UK decided to spend that kind of cash. Read it HERE. I love the move from UK and look forward to more pictures and videos during the week.

Beat Georgia.

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Article written by TJ Walker

34 Comments for UK’s Times Square billboards weren’t cheap



  1. cats646
    10:07 pm October 30, 2018 Permalink

    Awesome!



  2. davis2319
    10:11 pm October 30, 2018 Permalink

    Lol could you imagine the reaction of a New Yorker. “Who is that?” or “is that Kentucky” or “wow they have a football team at Kentucky?” Those people better realize that Kentucky football is on the rise!



  3. USMC5150
    10:15 pm October 30, 2018 Permalink

    That’s much cheaper than I would have guessed!



    • N-UR-i
      10:20 pm October 30, 2018 Permalink

      My thoughts exactly.



    • notFromhere
      11:37 pm October 30, 2018 Permalink

      Same here



    • SuperTroy18
      11:54 pm October 30, 2018 Permalink

      I thought the same thing.



    • Blue Bill
      2:18 am October 31, 2018 Permalink

      Me too. I thought it would’ve been much much more expensive. Hell thats not bad.



  4. Go Deep
    10:15 pm October 30, 2018 Permalink

    That actually is kind of cheap. Much less than I would guess.



  5. Cincy Cayt
    10:23 pm October 30, 2018 Permalink

    I was honestly expecting it to be more. Glad UK did this!



  6. Hurricane Powell
    10:28 pm October 30, 2018 Permalink

    Makes sense, we have the extra money since we sold the naming rights to Commonwealth Stadium



  7. Tango98
    10:34 pm October 30, 2018 Permalink

    Only $2.12 per 15 second spot running every 80 seconds over a 7 day period. Seems crazy cheap for Times Square. Money well spent!



    • ukjaybrat
      7:15 am October 31, 2018 Permalink

      billboard advertising is much cheaper than tv advertising. you assume at least some viewing audiences watch tv during commercials. how many people stare at billboards as theyre walking by. some but not quite as many



  8. unbridled
    10:37 pm October 30, 2018 Permalink

    Great….now go beat Georgia



  9. Swizzle
    11:12 pm October 30, 2018 Permalink

    whats the point, I’m sure that cost will be passed on to the season ticket holders



    • michaelb
      1:57 am October 31, 2018 Permalink

      It’s making our draft prospects more known to the football world , nfl gms & owners . There’s a lot of next level teams in the area . Nyg, nyj, pats, ravens etc . Those guys travel New York . It’s a really nice thing to do for our guys hoping to be taken in the draft . That will create a ripple effect in itself ideally .



    • unbridled
      7:48 am October 31, 2018 Permalink

      I’m highly skeptical that a billboard is helping draft status. If you are an NFL team, you are not making a draft pick because a guy was randomly placed on a billboard in time square. That’s just silly to assume. This was something to boost team morale before a big game. Nothing more and that’s fine but let’s not pretend it’s something it’s not.



    • Middy
      8:16 am October 31, 2018 Permalink

      Recruits as well as current will like the fact that we did it. It’s just for the cool factor and building the UK football brand. Most people outside the state don’t know much about our football program. Some will see the ads and look us up. When people Google Josh and Benny and see how we developed them, word spread, their highlights will be shared via social media, etc.



  10. notFromhere
    11:38 pm October 30, 2018 Permalink

    Good to seethe commitment to Football promotion.



  11. SuperTroy18
    11:56 pm October 30, 2018 Permalink

    And football is the money-making sport, by FAR of all college programs. This was a good move. Especially in such a competitive conference where there is profit-sharing.



  12. michaelb
    1:52 am October 31, 2018 Permalink

    It’s because of this > nfl draft. It gets our guys recognized for nfl ppl



  13. michaelb
    1:58 am October 31, 2018 Permalink

    It’s making our draft prospects more known to the football world , nfl gms & owners . There’s a lot of next level teams in the area . Nyg, nyj, pats, ravens etc . Those guys travel New York . It’s a really nice thing to do for our guys hoping to be taken in the draft . That will create a ripple effect in itself ideally . Isn’t the draft held there?



    • jsuge20
      5:48 am October 31, 2018 Permalink

      if it takes a billboard in time square for one of said teams to know who you are then your probably not very good. I highly doubt this had anything to do with draft stock



    • unbridled
      7:50 am October 31, 2018 Permalink

      Agreed JSUge. It’s was for the current teams and potential recruits. The nfl doesn’t rely on signs to select draft picks. That’s just silly.



    • michaelb
      8:12 am October 31, 2018 Permalink

      It’s for every reason – all the above , yea it does help with drafting silly. It says hay look at us we’re making noise / here’s a clip of josh Allen etc



    • michaelb
      8:17 am October 31, 2018 Permalink

      Not only this reason , it’s one of many jeez come on guys .



    • unbridled
      8:35 am October 31, 2018 Permalink

      Yeah absolutely zero to do with the nfl draft.



    • ukcamel
      11:23 am October 31, 2018 Permalink

      Some teams do draft based on hype. Johnny Manzeil wasn’t a first round pick because the NFL covets small QBs with bad mechanics and off-field issues. He was drafted to sell season tickets in Cleveland.

      Successful teams like the Patriots, Steelers and Packers don’t do this, but don’t underestimate how stupid the front offices in Oakland, Cincinnati, etc. are. The Raiders have drafted a kicker in the first round and drafted Jamarcus Russell first overall when they could have taken him in the second or maybe even third round.



  14. kykats
    3:37 am October 31, 2018 Permalink

    Starting to REALLY like me some checkerboards after watching these ads!! Great job UK athletics and MB!! GOCATS!



  15. DelrayCat
    7:22 am October 31, 2018 Permalink

    They should have strategically put some clips of bourbon, horse racing, etc. and used it also as a tourism marketing campaign. The state could have even kicked in some cash. Believe it or not, New Yorkers love Kentucky.



  16. KYCat4EVER
    8:21 am October 31, 2018 Permalink

    If you can make it there… you can make it anywhere… right? GO BIG BLUE



  17. Irish son
    9:04 am October 31, 2018 Permalink

    Money well spent IMO



  18. loservilletard
    10:01 am October 31, 2018 Permalink

    waste of money. What purpose does it serve? Why do you feel the need to advertise?



  19. BCO
    11:07 am October 31, 2018 Permalink

    i work in tourism. i actually was thinking these would be a lot more. maybe they just bought a few slots in a cheap time frame but ive seen these ads got for hundreds of thousands depending on where and when and how long.

    well worth it imo,