Skip to content

Kentucky Sports Radio

University of Kentucky Basketball, Football, and Recruiting news brought to you in the most ridiculous manner possible.

Two more schools approve beer sales at football games; Why is the SEC still so far behind?

SEC Football is miles ahead of most when it comes to tradition, talent, and atmosphere; so, why are we lagging so far behind when it comes to beer sales?

Before you call me a lush, more and more major programs are turning to beer sales to boost revenue. Over 40 schools now allow beer sales at football games, including Ohio State, Texas, Miami, Western Kentucky, West Virginia, and, of course, Louisville. Just this week, Purdue and Marshall agreed to sell beer at games, a move many schools are making to offset declining ticket sales. I don’t know about you guys, but having a cold one while sitting in the stands cheering my team on beats having a cold one and watching them from my couch any day.

Here’s a map from January 2016 that shows which schools sell beer at games:

In 2015, Texas made over $1.8 million on alcohol sales at games, a staggering stat. At the SEC spring meetings in Destin in May, the conference pushed off talk of beer sales once again. What’s the hold up?

Sure, there are plenty of loopholes; alcohol can be served in premium/suite areas in SEC stadiums, hence the rising number of stadium renovations to include said areas. Anyone who’s been to a night game at Commonwealth Stadium Kroger Field can attest that people still sneak in flasks and pound beers in the parking lot beforehand to ensure a buzz. If the league is concerned that alcohol sales would increase hostility at games, check out this paragraph from the NCAA justifying its decision to sell alcohol at the baseball and softball College World Series last year.

“Part of the impetus for the decision came from school reports that indicated once they started selling alcohol at events, alcohol-related incidents declined sharply. Theories suggest that making alcohol available in the stadium prevents incidents of binge drinking before events and discourages people from attempting to bring outside alcohol into the venue.”

Makes sense to me. Come on, SEC. Let’s get with the times and make some (more) money.

Article written by Mrs. Tyler Thompson

No, I will not make you a sandwich, but you can follow me on Twitter @MrsTylerKSR or email me.

23 Comments for Two more schools approve beer sales at football games; Why is the SEC still so far behind?

  1. The Seed v. 2.0
    3:16 pm June 29, 2017 Permalink

    I got a snake, man. One time I fed it some beer. It was slithering this way and that.

  2. secrick
    3:28 pm June 29, 2017 Permalink

    Care less one way or the other.

  3. fairplay
    3:31 pm June 29, 2017 Permalink

    More alcohol available means less drinking? And that makes sense to you? Then you must be some special kind of ………………!

    • Gridlock
      3:39 pm June 29, 2017 Permalink

      Less aggressive drinking yes. If you know you’re going to be able to drink inside the stadium, you aren’t as tempted to throw down as much in a short period of time. Selling alcohol at games is not only an easy way to increase revenue, but raise attendance.

    • theWilkman
      3:47 pm June 29, 2017 Permalink

      Less alcohol-related incidents, less binge-drinking. Not less drinking. People aren’t pounding them in the parking lot because they can buy them inside. Work on those reading comprehension skills before resorting to name calling.

  4. EdC
    3:41 pm June 29, 2017 Permalink

    Given many of the SEC fans I’m thinking it is just fine that they don’t sell alcohol at games. These people get polluted enough tailgating before the game. Let them simmer down some before the drive home.

  5. theWilkman
    3:47 pm June 29, 2017 Permalink

    Prohibition doesn’t work. Simple as that.

    3:49 pm June 29, 2017 Permalink

    If you’ve ever been to a game at papa John’s you’d know why it’s a bad idea. Then again, it is UL.

    • Rod Crandler
      4:08 pm June 29, 2017 Permalink

      I have. It’s always fun to see the red on red crime breakout in the stands. Happens every game. But yeah, it’s UofL. Lol.

    • Mathlete
      4:15 pm June 29, 2017 Permalink

      Same story at Paul Brown Stadium in Cincinnati. But then again, it’s the Bengals.

    • Eazy
      10:32 am June 30, 2017 Permalink

      It’s like that at every NFL stadium.

  7. luke_emberton
    3:50 pm June 29, 2017 Permalink

    I think I see 3 schools that I knew had a football program

    • Mathlete
      4:16 pm June 29, 2017 Permalink

      not much of a college football fan, are you?

  8. RickE
    4:07 pm June 29, 2017 Permalink

    Know your history. The SEC used to alloy beer. Too many fights and lost lives caused them to change.

  9. TBW3011
    4:33 pm June 29, 2017 Permalink

    How is the SEC “lagging behind”. There are roughly 30 D1 programs selling beer. That means the VAST majority are not. I don’t care either way, but implying they are in the minority is simply false.

  10. UKBlue1982
    4:51 pm June 29, 2017 Permalink

    I like beer and bourbon as much as the next guy, but as a season ticket holder, I am against in-stadium alcohol sales. I have been to a few road UK-UL football games and the sale of beer during the game does nothing to slow down the Birdgang drunks. They get drunk before the game and get drunker during the game. It creates a dangerous environment for Kentucky fans, thus the reason I quit going to the Papa John contests.

  11. nicky
    4:57 pm June 29, 2017 Permalink

    Let’s watch and keep track of whether crime/fights/DUI/theft, etc. goes up or down after implementation

  12. Reuben Cuban
    4:58 pm June 29, 2017 Permalink


    Most if not all SEC schools are from states which permitted slavery, allowed Jim Crow law through the 1960’s, and in general adored “Bible Belt” laws.

    Second, the Fraternities and Sororities dress nicely for the Football games – of tradition.

    Howeve, the sale of alcohol – despite it’s Olympic consumption game day, or any other including Sunday – will not be occurring any time soon.

    The SEC will be a hold out.

  13. Reuben Cuban
    5:03 pm June 29, 2017 Permalink


    **Howevuh… they say in Joe Juh.

  14. BlueDiz
    5:24 pm June 29, 2017 Permalink

    Is Ms. T. employed by Budweiser, or maybe the KY Bourbon industry? The SEC appears to be ahead in every sport and every facility. Why would Ms. T. say we are falling behind? Falling behind who?
    We do not need to be subsidizing the sale or consumption of alcohol at athletic events. Every other conference would love to have our attendance and fan support. We do not have to ply them with alcohol.

  15. silverado
    5:29 pm June 29, 2017 Permalink

    You can bet the Lexington police aren’t going to like it. Accidents and DUI arrests will spike. (If you’re a student who walks to the game, no need to comment.)

  16. Reuben Cuban
    7:52 pm June 29, 2017 Permalink

    We attended the UK vs. Vandy game, last October. While we witnessed impressive tailgaiting, we also sat in the Alumni section. The gentlemen in front of us were highly inebrieated; so much so that they were to the point of being obnoxious – yet entertaining. We were thankful they left during halftime. They were UK fans in their age 60’s. Thank G*D my kids were not there. They were sitting in better seats below deck.