Back on December 31, 2019, Kentucky defeated Virginia Tech in a thrilling come-from-behind in the Belk Bowl, 37-30.
In a game many national outlets declared one of the top bowl games of the year, Lynn Bowden Jr. dominated the competition, rushing 34 times for 233 yards and two touchdowns to go with 73 yards through the air and a game-winning 13-yard touchdown pass with 15 seconds remaining. Earning Belk Bowl MVP honors, Bowden’s 233 rushing yards broke an NCAA record for most rushing yards by a quarterback in a bowl game, topping Johnny Manziel (229 yards, 2013 Cotton Bowl) and Lamar Jackson (226 yards, 2015 Music City Bowl).
And how is the Belk Bowl honoring Bowden’s historic performance? By changing its name to the freaking Duke’s Mayo Bowl.
This morning, former Carolina Panthers superstar Luke Kuechly helped announce the bowl’s name change with a commercial of him sitting down at a picnic table and making a tomato and mayonnaise sandwich before standing up and walking away.
No words, just mayo.
— Duke's Mayo Bowl (@belkbowl) June 18, 2020
Back in January, the bowl’s Twitter account announced they had “entered the Transfer Portal,” indicating a name change was on the horizon.
The Belk Bowl has entered the Transfer Portal.
— Duke's Mayo Bowl (@belkbowl) January 14, 2020
This comes after Belk, a Charlotte-based department store chain, announced back in November that it would no longer sponsor the city’s annual bowl or the Labor Day weekend kickoff match-up.
Kentucky’s victory over Virginia Tech was the ninth and final time the game was called the Belk Bowl.
The annual New Year’s Eve bowl game isn’t going anywhere, but it won’t be under the same name.
What do you think of the Duke’s Mayo Bowl?