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Tennessee teases switch to Nike with “Game of Thrones” spoof

Tomorrow, Tennessee makes the wise switch from adidas to Nike, and as you might expect, they’re pretty excited. So excited they put Butch Jones on a throne made of shoes and shoe boxes to celebrate. In case you don’t have an HBOGo login, that’s a spoof of the Iron Throne from “Game of Thrones”–err, excuse me, “Game of Jones.” Get it? LOL.

The Tennessee marketing department has been pretty wacky lately, but I give them props for this, a nice recovery from the Josh Richardson talking basketball tweet from over the weekend. And, I don’t blame them for hyping up the switch. After seeing Louisville’s new adidas uniforms, I’d be pretty pumped to switch to Nike too.

(As an aside, if you’re interested in just how bad things are for adidas right now, check out this article by Lost Letterman’s Jim Weber.)

Article written by Mrs. Tyler Thompson

No, I will not make you a sandwich, but you can follow me on Twitter @MrsTylerKSR or email me.

4 Comments for Tennessee teases switch to Nike with “Game of Thrones” spoof



  1. CatsBy80
    10:40 am June 30, 2015 Permalink

    i’m not sure why anyone would partner with adidas. their apparel and uniforms look awful and i cannot imagine that their contracts are any better than Nike’s. If I weren’t a Nike school, I would absolutely go after UnderArmour before I’d entertain Adidas. The only thing adidas does well is soccer and golf – and I only say golf because of Taylor Made.



  2. Truebluedrew
    1:30 pm June 30, 2015 Permalink

    I’d still pick Under Armor over Nike right now. I just think their uni/shoes look good and the brand is really growing right now.

    However, take UA out of the equation and Nike rules over anything else.



  3. I Hear He's Butch
    1:40 pm June 30, 2015 Permalink

    Now this is the marketing piece you get when adults are in charge. I hate to say it but that’s damn clever and sharp. Then again this has to be from an entirely new marketing staff. One can only assume UT fired everyone within three departments of that other abortion.



  4. 2much
    5:00 pm June 30, 2015 Permalink

    I dislike that so many schools go with Nike. Liked that UT flew the Adidas flag. Really disliked when AU dumped in-state Russell athletic for one of the big guys. Oh-well all about the cash-flow!