There’s a new “Why Not Kentucky” video making its way around the internet, and you need to watch it. The video was originally posted by the official UK Football account, along with the hashtag #NSD, as in “National Signing Day.” This year’s early-signing period is set to begin in just one week – letters of intent will start coming in on the morning of Wednesday, Dec. 18. The video is clearly directed at recruits, but it’s also pretty awesome for the fans to see and enjoy.
In the video, there are several “initiatives” within the football program highlighted, including those found on the field, in the community and in the classroom. It specifically discusses the team’s strength and conditioning programs, access to sports medicine, community engagement, educational values and professional and personal development.
“If you can do the work on the field, our group of communicators, marketing, PR people, video people, photographers – all of us together, we’re going to figure out a way to make sure that you become the best player you can be off the field,” Susan Lax, the Director of Athletic Communications and PR, said.
She’s referring, of course, to things like Josh Allen’s billboard in Time Square and Benny Snell’s “Snell Yeah” towels, specifically. Conveniently enough, the video also includes short testimonials from both of those players. Of course, they had nothing but praise for their former head coach.
“I’d seen the vision that Coach Stoops had, and I wanted to be part of that vision,” Snell said.
“The respect I have for that man – as a person, as a coach and just as a human being… He is just awesome to be around,” Allen added.
During the praise, the video cut to footage of Stoops hugging his players, laughing in a dunk tank, hitting baseballs and leading his team in huddles.
For more – including sightings from other former Cats like Stephen Johnson and Courtney Love, check out the video here.
— Kentucky Football (@UKFootball) December 11, 2019
By the end of the 2:45 clip, the video paints a picture of the perfect, well-rounded player; he’s one with access to the best equipment, the most-advanced sports medicine and nutrition, his own personal branding and the right mindset to be successful for 40 years, not just four.
“We look at it as a whole-person development,” Coach Stoops says. “How specifically will you alter your habits to help you overcome deficiencies?”
With National Signing Day less than a week away, expect to see plenty of other content like this continue to roll out from the folks within the program. Clearly, they know what they’re doing.