Two years ago, Kentucky sold the naming rights to Commonwealth Stadium to Kroger, and according to a recent article, they’re getting a great return compared to other college programs.
Watch Stadium’s Andy Wittry put together a list of programs that have sold the naming rights to their stadiums, and Kentucky’s deal with Kroger is at the top when it comes to value. The 12-year, $22.2 million contract yields an average of $1.85 million per year, the most of any program on the list. The rest of the top five: Rutgers’ new deal with SHI International for $1.45 million per year; Minnesota’s deal with TCF Financial for $1.4 million per year; Cal’s deal with Kabam for $1.18 million per year; and North Texas’ deal with Apogee Telecom for $1 million per year.
Given how much fun we made of the name “Kroger Field” when the deal was announced, I don’t even think twice about it anymore.