It’s official: Commonwealth Stadium is now Kroger Field. The deal, which is actually between JMI Sports and Kroger, is for 12 years, $1.85 million per year. UK President Eli Capilouto just announced the news at a press conference at the Don and Cathy Jacobs Science Building.
The new name will be reflected on interior, external, and directional signage, as well as collateral materials related to the stadium. The playing field will be renamed to C.M. Newton Grounds at Kroger Field to avoid confusion.
Kroger is now the Official Fuel Partner of the University of Kentucky, the Official Grocery Partner of Move-In at UK, and the Official Nutrition and Pharmacy Partner of UK Athletics. Kroger and UK will also work together to improve community fields across the Commonwealth as part of the Kroger Fields Community Program and a community 5K race — the Simple Truth 5K — will finish at the 50-yard line at the newly renamed Kroger Field.
In June 2014, UK signed a multimedia rights agreement with JMI Sports, which included the right to sell naming rights to the stadium. UK is the first SEC school to have a corporate sponsorship for its football stadium, although several SEC school have sold naming rights to their basketball arenas.
Jack Pilgrim’s at the presser and will have more in a little bit.