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It’s official: Commonwealth Stadium is now Kroger Field

Photo via UK Athletics

Photo via UK Athletics

It’s official: Commonwealth Stadium is now Kroger Field. The deal, which is actually between JMI Sports and Kroger, is for 12 years, $1.85 million per year. UK President Eli Capilouto just announced the news at a press conference at the Don and Cathy Jacobs Science Building.

“This is an unprecedented partnership that pairs two iconic brands — UK and Kroger — whose reach extends throughout the Commonwealth and far beyond our borders,” UK President Eli Capilouto said. “Kroger shares our mission to serve Kentucky. And this partnership tangibly advances that mission, as evidenced by what it will allow us to do on our campus, but also as Kroger embarks on an ambitious effort to enhance health and wellness throughout Kentucky.”

The new name will be reflected on interior, external, and directional signage, as well as collateral materials related to the stadium. The playing field will be renamed to C.M. Newton Grounds at Kroger Field to avoid confusion.

Kroger is now the Official Fuel Partner of the University of Kentucky, the Official Grocery Partner of Move-In at UK, and the Official Nutrition and Pharmacy Partner of UK Athletics. Kroger and UK will also work together to improve community fields across the Commonwealth as part of the Kroger Fields Community Program and a community 5K race — the Simple Truth 5K — will finish at the 50-yard line at the newly renamed Kroger Field.

In June 2014, UK signed a multimedia rights agreement with JMI Sports, which included the right to sell naming rights to the stadium. UK is the first SEC school to have a corporate sponsorship for its football stadium, although several SEC school have sold naming rights to their basketball arenas.

Jack Pilgrim’s at the presser and will have more in a little bit.

Article written by Mrs. Tyler Thompson

No, I will not make you a sandwich, but you can follow me on Twitter @MrsTylerKSR or email me.

35 Comments for It’s official: Commonwealth Stadium is now Kroger Field

  1. highway119
    1:26 pm May 1, 2017 Permalink

    Ugh! At least tell me that season ticket holders get double the fuel points on ticket and concession sales!
    Also, will we have to replace the UK helmet logo with the “K” from the Kroger font?

    • Mathlete
      3:39 pm May 1, 2017 Permalink

      Would people hate that more or less than the most recent UK logo change?

  2. theurbansombrero
    1:28 pm May 1, 2017 Permalink

    Cost Cutter Stadium: it’ll take some getting
    used to, but, eh, who cares really?

  3. za
    1:35 pm May 1, 2017 Permalink

    Cheesy as it gets

    • taylorsvillecat
      1:36 pm May 1, 2017 Permalink

      Nah, Papa John’s would have been way cheesier

    • Well, played taylor! Taylor FTW!

    • za
      3:26 pm May 1, 2017 Permalink

      Fair enough. I’m not obsessed with Lville like most of the users of this site are.

    • Squall Leonhart
      7:47 pm May 1, 2017 Permalink

      What does being “obsessed with Lville” have to do with it? It was a joke about how pizza has cheese on it.

  4. jaws2
    1:36 pm May 1, 2017 Permalink

    Disgusting. This was the Commonwealths stadium, now it’s Kroger’s. Eeeevvvverything is about money these days. We could’ve done without this. What a sellout job.

    • satcheluk
      10:21 am May 2, 2017 Permalink

      Are you a communist? What’s wrong with making money?

  5. Cat68
    1:42 pm May 1, 2017 Permalink

    Hope Kroger employees don’t have to don the checkerboards.

  6. Rixter
    1:44 pm May 1, 2017 Permalink

    WOW – that’s what Kroger gets for $22,000,000?

  7. RackEmWillie
    1:50 pm May 1, 2017 Permalink

    So, under 2 million per year gets you a stadium? That seems kind of cheap.

  8. Rixter
    1:52 pm May 1, 2017 Permalink

    “This is an ‘unprecedented’ partnership”?
    How does Capiluto figure that?

  9. Mathlete
    1:54 pm May 1, 2017 Permalink

    Phase two: “Rich Brooks Grounds and Tomato Patch” at Kroger Field.

  10. I don’t understand what would be wrong with “Kroger’s Commonwealth Stadium”, but my next marketing class will be my first one, so what do I know. They have “Cardinal” UL’s stadium name. Oh well.

  11. callitlikeiseeit
    2:13 pm May 1, 2017 Permalink

    They can put what they want on it, to me it is still Commonwealth Stadium and is what I will call it.

    • satcheluk
      10:21 am May 2, 2017 Permalink

      Take your ball and go home?

  12. Kyblue34
    2:16 pm May 1, 2017 Permalink

    I don’t have a problem with taking on a corporate sponsor like this. My problem is Kroger, JMI, and UK all have marketing teams, and “Kroger Field” is the best they could come up with? Really?

  13. BigBlueFootball84
    2:20 pm May 1, 2017 Permalink

    Does that mean less actual people scanning tickets and more self scan ticket stations?

    • ClutchCargo
      3:18 pm May 1, 2017 Permalink

      And it’s going to be really annoying when groups larger than 15 try to go through the self scan lines.

  14. katmandue2you
    2:32 pm May 1, 2017 Permalink

    There is but one question to be asked regarding all this and it was touched on above. Why could this not be done and save the words tradition, and endearment of “Commonwealth Stadium”? Somebody or some entity (Kroger?) pulled a wicked power move to prevent this and somebody or some entity allowed it to happen, and I personally hope it has negative consequences. I’ve been self employed in business for 26 years…and by the way…with a UK business degree and concentration in marketing. And i have one over riding slogan that drives me. “Some say the customer is always right. I say the customer is not always right but they are still the customer”. And keeping the customer happy is the be all and end all….or should be. In this case BBN is the customer…I’d be damned surprised if a great majority of BBN doesn’t want “Commonwealth Stadium” in some form be contained in the name of that stadium

    • satcheluk
      10:23 am May 2, 2017 Permalink

      What tradition? 20 years of mostly losing seasons? Holding on to bad memories/traditions just because is not a way to do things.

  15. memphis
    2:33 pm May 1, 2017 Permalink

    “Snell up the middle for a 14 yards. That’s another 1st and 10 for $10!”

  16. Catdaddy987
    2:39 pm May 1, 2017 Permalink

    Kentucky really needs to produce on this trip. Speaking of which be sure to check out Kroger’s everyday fresh produce on your next trip to your local Kroger marketplace. Go cats, Go Krogering.

  17. WildcatScratchFever
    2:40 pm May 1, 2017 Permalink

    No more Coke, it’s all Big K baby.

  18. katmandue2you
    2:41 pm May 1, 2017 Permalink

    Because i have no doubt that it could have been done in an inclusive way that retains the old (Commonwealth Stadium) and still brings equal value and recognition to the new (Kroger)…as does the exclusion of the old. Here’s a simple lesson for all you marketers and adminIstrators and big-wiggers….IT’S CALLED A WIN-WIN!! EVERYBODY WINS!!!

  19. catsarerunnin
    3:13 pm May 1, 2017 Permalink

    “And as the clock ticks down the Cats have this one in the bag here at Kroger Field!” – Tom Leach

  20. Sentient Third Eye
    3:22 pm May 1, 2017 Permalink

    I think most fans will just continue to say Commonwealth. The new name will get as much traction as the name for the scoreboard…and most of us can’t even remember what that name even was!

    • satcheluk
      10:46 am May 2, 2017 Permalink

      It’ll take about 3-5 years and then Commonwealth will be the old name that a minority hang on to. How many years was it before Riverfront became Cynergy? 2 years?

  21. catsarerunnin
    3:36 pm May 1, 2017 Permalink

    “It’s been a tough game for the Cats and most fans have checked out from Kroger Field” – Tom Leach

  22. sincitycat
    4:30 pm May 1, 2017 Permalink

    If we have to make corporate whores of ourselves I would like it to be Maker’s Mark Stadium since that would get the religious right’s asses up in the air.

  23. 502CodeRed
    5:30 pm May 1, 2017 Permalink

    Congrats. I wonder if Kroger will sell UK football tickets 10 for $10? Seems like a fair price.

  24. CatesDuncan
    6:57 pm May 1, 2017 Permalink

    At least make it Kroger stadium!