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How Kroger Field Compares with other Deals for College Naming Rights

UK Athletics

UK Athletics

The month of May began with a change to the name of Commonwealth Stadium to Kroger Field.  The 12-year $22.2 million comprehensive sponsorship deal is worth approximately $1.85 million a year.

Just a few weeks later, Kentucky’s lucrative deal with Kroger was dwarfed by USC.  According to Sports Business Daily, the naming rights to L.A. Memorial Coliseum have been sold to United Airlines for $70 million over the next 15 years.  It’s worth noting the enormous price tag also covers the home field for the L.A. Rams.

USC’s deal with United casts a shadow over Kroger Field, but compared to other colleges, Kentucky’s deal with Kroger is still one of the most valuable in the country.


Of all the sponsored stadium names, Kroger Field is objectively the best.

Article written by Nick Roush

"Look upon the doughnut, and not upon the hole." @RoushKSR

5 Comments for How Kroger Field Compares with other Deals for College Naming Rights

  1. KYcats11
    6:48 pm May 22, 2017 Permalink

    I would be OK if it was kroner field at CWS but kroner field passes me off

  2. Kat4Life
    7:12 pm May 22, 2017 Permalink

    If it helps the program I’m all for it

  3. bbanks81
    7:17 pm May 22, 2017 Permalink

    I’m all for anything that helps out our program, but I’m still going to call it Commonwealth Stadium

    • jaws2
      9:29 pm May 22, 2017 Permalink

      Everyone is going to still call it Commonwealth!

  4. jahanc2uky
    9:36 pm May 22, 2017 Permalink

    UK… who is in the SEC and plays on National TV for over 5 games minimum per year, is not worth $.5 mil more than Houston? JMI was just taken to the woodshed in that deal. Also, how did airlines grt bailed out, not a decade ago? How are they putting up over $4 mil for college football adveritising? Good read and bad negotiating JMI.