Everybody makes mistakes. The people at UK’s graphic department are some of the best in the business, but the 2017 UK football posters are a swing and a miss.
In previous years, there have been bad mottos for the football team (“Rise” is the worst of the worst), but “Go To Work” is a perfect reflection of this football and their head coach. The serious pictures capture the players’ serious mindset, but they broke a timeless rule: Keep It Simple Stupid.
I don’t need to see the scribbled words surrounding the players. It’s generic coach-speak that adds clutter. Unless this is some popular trend I’m too old to understand, the scribbles draw all of the attention away from a perfectly fine poster.
Surely I’m not the only one who is not a fan of the scribbles.