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Georgia Paid a Hefty Price for Ludacris to Perform Before “G-Day”


Georgia pulled out all of the stops this year for their spring game, dubbing their welcome home party for Kirby Smart as “G-Day.”  If Kirby wasn’t enough to put fans in the stands, an opening act from ATL’s finest, Ludacris, would surely get them between the hedges.

Through an open records request from The Telegraph, it was revealed that to get Luda to the game it cost the Georgia athletic department $65,000 for a 15-minute pregame performance.  There were also a few amenities included in the deal.  Ten members of his crew received a meal valued at $40.  His dressing room was fully stocked with items like Hanes t-shirts, vodka, cognac, wine, tequila, batteries and a big box of Trojan Magnum condoms.

Here’s a snippet from the show that featured a mix of “Money Maker,” “Stand Up,” “What’s Your Fantasy?” and “Yeah!”  The fans seem…excited?

Georgia set an SEC Spring Game record with 93,000 in attendance, but was Ludacris’ 15-minutes of fame worth $65,000?

[The Telegraph]

Article written by Nick Roush

"Look upon the doughnut, and not upon the hole." @RoushKSR

11 Comments for Georgia Paid a Hefty Price for Ludacris to Perform Before “G-Day”

  1. 2Dogs
    9:47 am April 20, 2016 Permalink

    If UK got him and he filled up Commonwealth you wouldn’t question it.

  2. Go Deep
    9:49 am April 20, 2016 Permalink

    Seems so Louisville, thought UGA was above that kinda thing. Program is good enough to bring the fans on it’s own.

    • catdaddyd
      9:53 pm April 20, 2016 Permalink

      65k is ludicrous.

  3. Al B. Frank
    10:30 am April 20, 2016 Permalink

    I didn’t even realize Ludacris was still a thing.

  4. Bluebloodtoo
    10:47 am April 20, 2016 Permalink

    65k just doesn’t seem like a lot of money for an entertainer, so I did a super quick google search to see what the going rate was. The article is a bit dated, but I can’t imagine that the general price range has changed that much in a few years.
    After that, it doesn’t seem like the price was that high for that sort of thing. Maybe that’s why they got Luda instead of a someone with more recent demand.

  5. bigabes4uk
    11:06 am April 20, 2016 Permalink

    56k for a big time SEC athletics dept. like the University of Georgia? LOL. They’ll make that in the 1st min of the 1st football game of the year. That’s a hardly a “hefty” price. Pretty cool that got Luda in there really

    • bigabes4uk
      11:07 am April 20, 2016 Permalink

      sorry 65k…still pennies to that department

  6. Biglaw Dawgin'
    11:41 am April 20, 2016 Permalink

    With 95,000 in attendance, that comes out to about 70 cents per person. Would you pay an extra 70 cents to have a big name perform at commonwealth? I would.

  7. Biglaw Dawgin'
    11:44 am April 20, 2016 Permalink

    For the people questioning Ludacris’s status, no he’s not the biggest act on the planet, but he grew up in Georgia and mentions Atlanta in like everyone of his songs. It would be like UK getting a huge homegrown talent to come perform, so I can see the appeal.

  8. shmikey
    2:36 pm April 20, 2016 Permalink

    If half the fans in attendance bought a coke at the concession stand, that easily paid for Ludacris. No question 65k isn’t much at all for that.

  9. Rsn2GoBlu
    5:28 pm April 20, 2016 Permalink

    I think if Ludaris was to perform before the UK spring game, it would keep fans away. Not much of a draw for me or my family. Also it should quite embarrassing that Georgia met his demands to have alcohol and condoms provided in his dressing room.