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WATCH: False start, and then Touchdown on Kentucky football’s Super Bowl commercial

The Kentucky Football Super Bowl commercial officially aired… Well, half of it.

After about ten seconds of black screen, UK’s commercial got started with a bang.

And then we got kicked back to game action.

After some clarification from UK, we learned that it was an error on the station’s side of things, as the commercial wasn’t supposed to air until halftime and the full commercial was still coming.

When halftime came, so did the commercial, and it was glorious.

Take a look:

Here is a behind-the-scenes look at the creation of the commercial:

It gets better and better every year.

Go Cats!

Article written by Jack Pilgrim

Follow me on Twitter: @JackPilgrimKSR

14 Comments for WATCH: False start, and then Touchdown on Kentucky football’s Super Bowl commercial



  1. maximumscott
    9:17 pm February 4, 2018 Permalink

    #getup! Love it.



  2. kfwa
    9:35 pm February 4, 2018 Permalink

    that was great, I’m pumped



  3. unbridled
    9:40 pm February 4, 2018 Permalink

    Meh…..how many games will they need to win to consider the upcoming season “special?”



  4. 4everUKblue
    10:28 pm February 4, 2018 Permalink

    Love it! Gonna take the high road, wish all of BBN would do the same. #getup!



  5. shelby
    10:35 pm February 4, 2018 Permalink

    Where dis this air? I didnt see it on louisville cable???



    • true2blue
      11:47 pm February 4, 2018 Permalink

      I’m trying to figure this out too. So far I’m thinking only on local Lexington channels. Sucks cause all I got to see was a WAVE 3 commercial and two separate black screens. Total let down. Smh ?



    • shelby
      8:11 am February 5, 2018 Permalink

      If it only shows in lexington, wth is the point? I think everybody in lexington is already aware if uk football. Should’ve aired it in florida and ohio.



    • My Dixie Wrecked
      12:27 pm February 5, 2018 Permalink

      Of course it’s a local commercial. This question is asked every year. Do you know how much a National commercial for the Super Bowl costs? Jeez.



  6. KYcats11
    10:42 pm February 4, 2018 Permalink

    GetUp



  7. Dysfunction
    5:36 am February 5, 2018 Permalink

    I’m predicting that by Week 6 we’ll see a tweet along the lines of “Help! I’ve fallen and I can’t #GetUp !”



    • KYcats11
      7:11 am February 5, 2018 Permalink

      That’s why you have Chris Coyte to help you up.



  8. satcheluk
    7:27 am February 5, 2018 Permalink

    #getup! That got me pumped! #getout to all the negative jerks. BBN doesn’t need you. If you can’t find a reason to have hope, then you must have sad existence. Go somewhere else and try to bring them down.