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BREAKING: The SEC has lifted ban on stadium-wide alcohol sales

Massive news in the world of college sports this afternoon.

According to Ross Dellenger of Sports Illustrated, the SEC has officially lifted its ban on stadium-wide alcohol sales, with its effective start date being August 1.

While there will be restrictions, the decades-old bylaw prohibiting SEC schools from selling alcohol in general seating areas at athletic venues is no more. The general guidelines limit sales exclusively to beer and wine. Vendors will be restricted from selling alcohol inside the stands.


Last season, Arizona, Oregon, Boston College, Oklahoma State, and Colorado allowed alcohol sales in both general seating and premium areas, while Illinois, Rutgers, Oklahoma, and Texas Tech will be doing the same this fall. Over 55 Football Bowl Subdivision programs also serve alcohol throughout their respective stadiums.

According to a report by Sports Illustrated last weekend, “many” of those schools and venues made the change due to the opportunity for “an additional revenue stream, fewer reported binge drinking incidents and an enhanced game-day experience that boosts attendance.”

With the SEC’s attendance average of 73,994 being the lowest since 2002 and nearly 5,000 below the conference average in 2015, there were several rumors that this was a strong possibility during the league’s annual spring meetings in Destin, Florida this week.

Now, it’s official, as the SEC will now give member schools permission to sell alcohol to all fans at games. Each school can make its own decision on whether they want to do so.

Ready or not, alcohol is likely coming to Kroger Field, Rupp Arena, Kentucky Proud Park, and the rest of the SEC athletic facilities starting in August.

(Sports Illustrated)


Article written by Jack Pilgrim

Follow me on Twitter: @JackPilgrimKSR

19 Comments for BREAKING: The SEC has lifted ban on stadium-wide alcohol sales

  1. FakeDickeyV
    1:47 pm May 31, 2019 Permalink

    What about basketball?

    • BluemanGreen
      1:58 pm May 31, 2019 Permalink

      It has all the sports listed on the official release…our guy just singled out kroger field for some reason lol

    • runningunnin.454
      2:01 pm May 31, 2019 Permalink

      And, it says alcohol; is that just beer, or what?
      Personally, I would like a nice autumnal mead.

    • claiborne_field
      2:19 pm May 31, 2019 Permalink

      It’s all in the document

    • Duff86
      4:19 pm May 31, 2019 Permalink

      This is cause for burning a couch!

  2. Catlanta
    1:48 pm May 31, 2019 Permalink

    Party time.

  3. [email protected]
    1:49 pm May 31, 2019 Permalink

    And the crowd goes wild!!!???

  4. maximumscott
    1:52 pm May 31, 2019 Permalink

    Gonna be rowdy for that UF game

  5. KayutsBy90
    1:59 pm May 31, 2019 Permalink

    Mitch won’t cave on this. The main benefit for UK fans will be when they travel to road games.

  6. Sentient Third Eye
    2:05 pm May 31, 2019 Permalink

    I’ve never been a drinker, but this ban always seemed like an over-reaction to the Jason Watts crash and conviction. But I was still in college when that happened, and now I’m in my mid-forties. It’s probably long overdue for a change.

  7. Cousins Fake Tooth
    2:13 pm May 31, 2019 Permalink

    About time. But no hard liquor in “public seating areas”. Basically, screw you peons, but the rich people we will sell that kind of alcohol to.

    • runningunnin.454
      2:16 pm May 31, 2019 Permalink

      Well, look at the guy in the picture with the checkerboard pants. I would have to have something stronger than beer/wine to wear those.

  8. kentuckybackupplayer
    3:04 pm May 31, 2019 Permalink

    liquor ban? hell, i took all the booze i wanted into every football game i ever been to at commonwealth.

    • satcheluk
      4:03 pm May 31, 2019 Permalink


    • satcheluk
      4:05 pm May 31, 2019 Permalink

      I doubt they will carry my favorite vintage. Will I be able to bring from my private collection and pay a corking fee?

  9. satcheluk
    4:06 pm May 31, 2019 Permalink

    Not intended to be a reply to KYBU.

  10. sprtphan
    5:54 pm May 31, 2019 Permalink

    Oh the humanity!

  11. SDS_81
    9:33 pm June 2, 2019 Permalink

    Nothing quite like sipping a nice house Merlot while at a sporting event, I hope the sell a cheese plate also!