This isn’t what I want to be writing late on a Tuesday night, but facts are facts. We at KSR screwed up earlier today by posting a post that attributed a quote to Lavar Ball about Kentucky being a “tune-up” game for UCLA in prep for the Final Four. As a journalist for the website “For The Win” discovered today, that quote doesn’t seem to have come from Lavar Ball at all, but rather is attributable to an anonymous Twitter egg that posted it earlier today. Normally we attempt to verify everything story or quote that we cite, but it is clear that process failed in this instance, causing us to make a mistake. Looking at the author’s story (which seems to be mostly correct, with one small error), it is clear that when our writers were researching the post, we didn’t do the due diligence necessary and for that, we apologize.
Looking into this tonight, it is fairly clear how it happened. Our writers saw a post on another UK blog that attributed the quote to Ball and said it came from a “LA Radio Show.” When they saw this citation, we went with the story without verifying it ourselves. That was a mistake. I personally wasn’t part of the decision but when I saw the post on the site, I tweeted out the link and that tweet caused it to be go viral nationally, putting more attention to the fake quote. It was a breakdown on a number of levels for us…from the decision to use the other UK blog as a source, to not verifying the quote ourselves to my decision to tweet it out without checking with the writers first. All in all, we all messed up and we apologize.
While we often joke on the radio show about “facts being optional” on KSR, the reality is that is just a joke and we strive for 100% accuracy. Over the years, I think we have a great record of being the best source for UK information, but mistakes like this aren’t acceptable. Especially on the heels of what went down in Indianapolis this weekend, we should have been much more careful than we were in this case and we clearly were in error. We apologize to Lavar Ball for spreading words he seems to not have said and to the readers and KSR fans for not doing our due diligence. We all make mistakes but considering time, subject and circumstance, this was a big one and we sincerely regret the error.