Cue the sad Louisville fans.
On Saturday afternoon, both the UK and UofL basketball teams hit the court. Both games were on the road – No. 12 Kentucky at No. 14 Auburn; Louisville at Georgia Tech. The Cats’ game was shown on ESPN; the Cards were on WHAS, an ABC-affiliated station in Louisville. Here are the results in Louisville:
Interesting ratings battle Saturday. UK and UL play at same time, both on road in league games. 2 differences, UK on ESPN (smaller viewer universe) UL on WHAS, UK playing ranked team (Auburn) UL not (GA Tech). UK pulls 12/21 rating/share, UL 9/16. @WLKY
— Fred Cowgill WLKY (@FredCowgillWLKY) January 20, 2019
For all of you non-TV people out there, here’s what that means:
For the Kentucky game, 12 percent of the people in the market who own TVs were watching the game (that’s a 12 rating); 21 percent of the people watching TV at that time in that market were watching that particular game (a 21 share).
For the Louisville game, nine percent of the people in the market who own TVs were watching the game (a 9 rating); 16 percent of the people watching TV at that time in that market were watching that particular game (for a 16 share).
In other words… Cats by 90.