Skip to content

Kentucky Sports Radio

University of Kentucky Basketball, Football, and Recruiting news brought to you in the most ridiculous manner possible.

The NCAA made over $1 billion last year

While everyone tries to figure out how to keep basketball players from accepting cash from agents, it’s worth noting that the NCAA topped $1 billion in revenue for the first time last year.

According to an audited financial statement published by USA Today, the NCAA pulled in $1.06 billion from September 2016 through August 2017, the majority coming from the 2017 NCAA Tournament, which produced $761 million in revenue. An additional $129.4 million came from ticket revenue and $60 million from marketing rights.

The NCAA reported expenses of $956 million, $560.3 million which went back to its Division I institutions. Thanks to a $105.1 million operating surplus, the organization was left with almost $399 million in total net assets. Most of the growth from the previous year came from increases in TV and marketing fees, revenue from championship events, and investment income.

All of that money and everyone’s up in arms about agents buying kids dinner.

[USA Today]


Article written by Mrs. Tyler Thompson

No, I will not make you a sandwich, but you can follow me on Twitter @MrsTylerKSR or email me.

7 Comments for The NCAA made over $1 billion last year

  1. bigbadcat
    3:17 pm March 7, 2018 Permalink

    I’ll be the first to throw stones at the NCAA if given an opportunity. This is not that opportunity. It is important to understand the difference between “revenue” and “profit”. While you do lay it out in the article, your headline is misleading. In today’s world headlines are all many people read. I’m sure you would never do that intentionally but…

    • ukgrad83
      3:38 pm March 7, 2018 Permalink

      Eh, maybe. If someone asks you what you “made” last year, do you tell them your salary or what’s left after taxes? You say potato, I say potahto.

    • jaws2
      4:06 pm March 7, 2018 Permalink

      If you’ve ever owned your own business, you’d EASILY know the difference! The less informed are the first to scream you’re a WEALTHY business owner without any regard to profits. Oh, and don’t forget the difference between gross and NET profit!

    • catsarerunnin
      4:14 pm March 7, 2018 Permalink

      Well I’m pretty sure the NCAA made money.

    • Bluebloodtoo
      4:13 pm March 7, 2018 Permalink

      Yeah but…if you are a non profit organization you just call it an excess of operating budget rather than profit. The reality is that they are pretty close. This is the same argument that finance teams have with operations in that unused floor space can be considered a cost savings when the rent is actually a fixed cost and it doesn’t really change the actual expense.

  2. Bluebloodtoo
    4:10 pm March 7, 2018 Permalink

    Let’s make sure we understand this correctly…. The ncaa itself cars very little about amateurism. The constituent schools are the ones who care about recruiting violations. This whole scenario is an attempt to keep parity in the Athletics of disparate schools by keeping the low budget schools and the high budget schools operating in the same manner. This is the same issue that keeps athletes from getting paid. In the nba, this conversion is about market value. This is the same basic idea that ncaa is trying to manage to keep parity inside each division.

  3. notFromhere
    8:35 pm March 7, 2018 Permalink

    390 million in expenses? For WHAT besides ‘Mert’s egregious salary?