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SEC has Twitter take down Matt Jones’s UK Basketball Tweets

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Are we among friends now? Yes, good. Let’s be honest about something. Besides our beloved Kentucky Wildcats, it is beyond clear by now that SEC Basketball sucks. This year may be the worst year for the conference basketball-wise in history and every night seems to produce some result just a bit more embarrassing than the one before. Whether it is the painful non-conference losses, the alleged 2nd best team in the league taking a home loss to below .500 Vanderbilt or the most egregiously horrendous officiating of my lifetime, SEC Basketball has been a royal train wreck all season long. Thankfully for the SEC, Kentucky and more importantly the Big Blue Nation, exist to break the ubiquitous depression of SEC Basketball with actual excitement and top-level play. Without Kentucky, the SEC is the Atlantic 10 (or worse) and without the BBN, the overall average crowd attendance of league games would likely barely hover above that of your favorite 14th Region High School game. The SEC is a basketball wasteland and one would think the league would thank its lucky stars that UK and the BBN still throw a life preserver to its mediocrity.

However, that seems not to be the case. This weekend’s UK victory over South Carolina produced a view good video moments…Derek Willis had a dunk for the ages, SKJ had a reaction that can create 1,000 memes and Brad Calipari pinched Tai Wynyard’s nipple…all moments that bind us as fans. We posted them here on this site and I retweeted various fan postings of the moments from TV in short clips on my Twitter account. UK/SEC was able to get good (as opposed to normal horrendous) publicity and UK fans were able to share the best moments from an otherwise normal 20 point win. However this evening I received the response you see below from Twitter, as the SEC forced Twitter to take down all of my tweets showing any footage from the UK game. As you can see, the SEC claims ownership of all footage and wants to be the only entity to share it in any form online. (“ALL BRAD CALIPARI NIPPLE PINCHES ARE OURS!”) My tweets were removed and it looks as if they are gone to the dustbin of history, ensuring that the fans that consume the product the most cannot see their favorite moments from a big Rupp Arena home win.

It has seemed in recent weeks that the SEC has stepped up enforcement of its alleged copyright over UK games quite a bit. Our show “Hey Kentucky” was told to no longer showcase what we refer to as “B Roll” highlights from UK games on any presentation of our TV show online, even when that footage has been shot by our own photographers at the game. When we reached out to the SEC, they were increasing enforcement across the board, although as far as I have seen, we have been the only entity that has received such notices. Now this is apparently extending into the social media sphere as well, and it looks to be the policy of the league going forward.

I could go on and on about what a shortsighted, stupid policy the SEC’s current strategy is going forward. No one except UK fans cares about SEC basketball footage and to take it away from UK fans online seems ridiculous. The NBA, NFL and all other conferences have allowed social media sharing to go on and have given quotes saying they believe it helps their product. They are correct. That publicity and sharing helps their best plays get seen by more people, which only makes people want to watch the games more. The SEC Basketball powers that be showcase that the same level of competence they have put into fielding competitive basketball programs extends to their media expertise as well by going in the opposite direction. Going forward it looks as if the league is taking one of these two positions. They are either:

1. Beginning a crackdown of all social media sharing of highlights, first by going after media and then fans or

2. Beginning a crackdown of all KSR-affiliated sharing of highlights, first by TV and social media and later everything else as well

The latter scenario seems a little far-fetched, but I can’t completely dismiss it. Since I started the “Hey Kentucky” TV show, the official media partner of UK (JMI) has cut us out of all of their broadcasts and pressured our people with relationships with the company to no longer work with them. I can’t imagine the SEC would care enough to have a similar policy, but as of yet it seems it has only been our highlights that have been cracked down upon. Absent any more evidence, I will assume we are just the most notable media entity and this isn’t selective enforcement based on pettiness. Surely the league would be better than that.

The more likely scenario is the second. The SEC simply is cutting off its nose to spite its face. Under the guise of “protecting copyright”, they are choosing to limit the sharing of their already mediocre product and keep it from the one group of people that actually like it the most, UK fans. Rather than spend energy and resources in promoting and making what is positive about the league (UK) more visible, they would rather make their product value diminish by hiding it and keeping the best moments in as few of their (owned) resources as possible. While this may be legally valid (fair use applies but my guess is there is some addition to our credential application…which functions as a contract of sorts…that allows them to double down on their suspect business decisions with the self-delusion of legal superiority), it is another example of the league having little clue as to how to market its weakest sport in the new modern media age. SEC Basketball somehow finds a way to be the big loser, even when it wins.

Below is the notice we received from Twitter…nice job SEC…you own the Brad Calipari titty twister for all time. Use it wisely.


The following material has been removed from your account in response to the DMCA takedown notice copied at
the bottom of this email:

Tweet: – Derek creates a Poster! RT @Scott_Charlton: #BBN
Tweet: – Brad with the Nipple pinch on Tai RT @BluegrassHunter: @KySportsRadio
Tweet: – What did you say SKJ? RT @hunnner: @KySportsRadio

If you believe the material has been removed as a result of mistake or misidentification,
you may send us a counter-notification of your objection pursuant to 17 U.S.C. § 512(g)(3).

Please include the following in your counter-notification:

Your full name, address, telephone number, e-mail address, and Twitter user name.

Identification of the material that has been removed or to which access has been disabled and the location
at which the material appeared before it was removed or access to it was disabled.

The following statement: “I swear under penalty of perjury that I have a good faith belief that the material was
removed or disabled as a result of mistake or misidentification of the material to be removed or disabled.”

A statement that you consent to the jurisdiction of the Federal District Court for the judicial district in which
your address is located, or if your address is outside of the United States, the Northern District of California,
and that you will accept service of process from the person who provided notice under 17 U.S.C. 512 (c)(1)(C) or an
agent of such person.

Your physical or electronic signature

Please send your counter-notification to us as a response to this message, or as a new email to [email protected]

We will forward a copy of your counter-notification, including the information required in item 1 above, to the

Please note that repeat violations of this policy may result in suspension of your account. In order to avoid this,
do not post additional material in violation of our Copyright Policy and immediately remove any material from your
account for which you are not authorized to post.


DMCA Takedown Notice

== Copyright owner: Southeastern Conference
== Name: Rebecca Bowden
== Company: XOS Digital
== Job title: Digital Content Coordinator
== Email address: [email protected]

== Address: 711 N. Orlando Ave Suite 301
== City: Maitland
== State/Province: FL
== Postal code: 32751
== Country: United States
== Phone (optional): n/a
== Fax (optional): n/a


== Description of original work: Southeastern Conference copyrighted basketball game footage

== Links to original work: n/a

== Reported Tweet URL:

== Description of infringement: Kentucky basketball footage is copyrighted material of the Southeastern Conference.

== Reported Tweet URL:

== Description of infringement: Kentucky basketball footage is copyrighted material of the Southeastern Conference.

== Reported Tweet URL:

== Description of infringement: Kentucky basketball footage is copyrighted material of the Southeastern Conference.


== 512(f) Acknowledgment: I understand that under 17 U.S.C. § 512(f), I may be liable for any damages, including costs and attorneys’ fees, if I knowingly materially misrepresent that reported material or activity is infringing.

== Good Faith Belief: I have good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law.

== Authority to Act: The information in this notification is accurate, and I state under penalty of perjury that I am authorized to act on behalf of the copyright owner.

== Signature: Rebecca Bowden

Article written by Matt Jones

34 Comments for SEC has Twitter take down Matt Jones’s UK Basketball Tweets

  1. tlwood43
    10:43 pm January 22, 2017 Permalink

    C’mon, Matt. It just means more.

    • catdaddyd
      11:21 pm January 23, 2017 Permalink

      I blame Ashley Judd!!!!!

  2. nybrasky
    10:45 pm January 22, 2017 Permalink

    Also, it’s definitely KSR-centric seeing as they did not remove the underlying tweets and video. Copy and paste the URLs in the notice.

  3. trey
    11:07 pm January 22, 2017 Permalink

    So what happens to this Scott Charlton guy who always has his clips shared on Twitter and on this site every game? Shouldn’t the SEC shut him down for recoding their live broadcast and sharing it online with his his phone or am I totally missing what they aim to accomplish here?

  4. gocats8
    11:17 pm January 22, 2017 Permalink

    Fair Use should apply, no? Less sure about it’s application for social media but especially for KSR, Fair Use should allow you to use the clips.

    • EdC
      8:46 am January 23, 2017 Permalink

      If someone wanted to go after Twitter claiming they violated fair use then possibly but it was Twitter who ultimately decided to do it. Probably not worth trying to sue Twitter over it.

    • STLouisBBFan
      1:49 pm January 23, 2017 Permalink

      While I hate that this is happening as a UK fan who enjoys KSR, the clips and all UK info in one simple location, the reality is that maybe Matt has become too successful to hide behind “fair use” and such other “i’m just the little guy” excuses.

      One element in determining “fair use” is the purpose and character of the use, including whether the use is of a commercial nature or is for nonprofit educational purposes. I’m just guessing, but Matt may get paid to host Hey Kentucky?

      Now that Matt has expanded his fan blog into a blooming media empire, the rules are changing. It seems that ESPN paid the SEC a ton of cash to own the content – a ton of which has come back to the University, and JMI Sports likewise paid ESPN or the SEC to own the multimedia rights.

      I’m guessing that they would license the right to use the content they paid to control. If they refused to allow Matt to license the content, I’d say “pitchforks at the gates.” Curious if he has inquired or if he just wants a free lunch?

  5. RealCatsFan
    11:24 pm January 22, 2017 Permalink

    I have been saying this for years, and I will continue to stand behind it – UK is a square peg being jammed into a round hole in regards to the SEC. They should have left the SEC years ago and made the move to a conference that actually gives a crap about basketball – ACC (best fit), Big 10, whatever. Yes, I know they are in the SEC for the football money, but it doesn’t appear to me that schools like Louisville, UNC, Duke, Ohio St, MSU, etc., are starving to death out there. This league hurts UK’s chances to get a good tournament seed just about every year. Let’s face the facts – UK is not likely to be a perennial football leader in this league year in and year out. Basketball is what the school is known for. Why are we piddling around in a basketball backwater like the SEC?

    • Bluebros
      1:07 am January 23, 2017 Permalink

      Back in 2011 I asked Matt Jones on a live game chat if it would be wise to consider moving to the ACC. UK football could compete and the basketball matchups would be unreal. He responded, “that’s just dumb, UK would never leave the SEC”. While that might be true, the thought wasn’t dumb. UK has made it’s bed and SEC basketball will continue to be unwatchable but we get that sweet SEC football revenue. From a business perspective, UK would be dumb to leave the SEC as UK football generates so much MORE money than basketball. Hard to believe but it’s true. The fans would love a switch to the ACC but the economics keeps us stuck in the mud. At least we’re getting paid.

    • catsarerunnin
      8:38 am January 23, 2017 Permalink

      Moving to the ACC would be a perfect match for UK and I would love seeing BBN invade Cameron,the Dean Dome and of course the greasy Chicken Shack.

  6. kygolfkat51
    11:48 pm January 22, 2017 Permalink

    Why is it ok for local tv sports to show clips and not your tv show?

  7. thommarshall
    12:06 am January 23, 2017 Permalink

    Matt – This sounds about as stupid as you blocking me on Twitter for making a joke about Matt Jones (the Duke player). I can feel your pain.

  8. tfordstyle
    12:43 am January 23, 2017 Permalink

    Shouldn’t have burned those bridges when starting the TV show. Still a fan but this was inevitable.

  9. ReedyCreekBuc
    12:44 am January 23, 2017 Permalink

    When do we start our march to Birmingham? That is ridiculous!

  10. Bluebros
    1:19 am January 23, 2017 Permalink

    Aren’t you the lawyer? NYPA so figure it out and keep bringing it to this site so you and your staff get paid. You’re whining to your consumers. Oh, and nice to see a post from Matt. I do miss the old days… Tyler and Drew are holding it down but you used to be the heart of KSR. I first caught on back in the P-Pat and J… (what was his name again?) announcement. Respect for keeping it going for so long. As a fan living outside of Kentucky, I’d be lost without KSR. As the great James Brown would sing, “Pay the cost to be the boss” so figure it out Matt. After all, you’re smarter than the rest of us with that Duke degree.

    • Aar
      8:00 am January 23, 2017 Permalink

      I pretty much agree. I hope this turns into an opportunity to raise the profile and distribution of “Hey Kentucky”. Obviously, the economics of the show will have to change and I hope that’s for the better….

      As far as quality of play in the SEC is concerned, to my line of sight, last year was worse than this year. Weren’t the leagues average and lowest KenPom, RPI, BPI, etc advanced analytics scores lower last year? Likewise with Top 25 rankings, non-con record and strength of schedule?

      I think the optics are worse this year because UK is better in a highly visible way. I mean the 2014-15 team was even better than this team and the gap to SEC opponents was bigger than ever but the pace of play and point differentials were not as great. So, this team looks more dominant due to pace of play and point differential.

      I also think SEC men’s basketball has a bright future. Recent coaching vacancies have been filled by excellent coaching talent with winning experience in major conferences. Yes, there is some coaching dead wood that should get remedied in this off season. The league is young and talented. I’d rather hear about SEC men’s basketball’s bright future and, if it’s valid, improvement over last season that the current hate that is spewing forth all over the place (not just here on KSR).

  11. Angelo
    1:50 am January 23, 2017 Permalink

    Fair Use rules the internet! Matt i think you will love Trump’s Supreme Court…

  12. Jay-cool
    2:10 am January 23, 2017 Permalink

    SEC basketball will be good again. Maybe not the best but will get back to putting 5 and 6 teams a yr. in the Tourn.

  13. tombanjo
    4:08 am January 23, 2017 Permalink

    arm pit hair. get you facts straight.

  14. Smyrna_Cat
    8:31 am January 23, 2017 Permalink

    If I were a lawyer from Duke … I would think it is pretty simple. Is it legal or is it not? If is legal get a lawyer … oh … wait. If it is not legal, change your practices and work out an agreement.

  15. serdi
    8:47 am January 23, 2017 Permalink

    Biggest mistake ever was not joining ACC when offer was on the table in early 90s. I appreciate the fact that we are a charter member of the league. For you young kids we were all part of the Southern Conference until 1933 when the 10 prior to expansion, plus Georgia Tech, Tulane, and Sewanee formed the SEC. In 1953 or 54 the next break from the Southern conference was what became the ACC.
    I understand the loyalty to the SEC but it was in our heart more than it was in the SEC ‘s heart to be sad if we would have left.

    Back then money was not the issue.

    Now money is everything.

    It would be best for our school and our athletics program to be in the ACC, especially our basketball program.

  16. EdC
    8:51 am January 23, 2017 Permalink

    Just thinking out of the box a little here but what if you were to do recreations of the great plays. Have big athletic looking adults in UK jerseys embarrassing somewhat less athletic looking adults or possibly kids and posted those. It would not be a copyright violation. It would get the point across. It would annoy the SEC. It could drive follows if they were funny enough. It would REALLY annoy all of UK’s SEC opponents.

    • RealCatsFan
      9:08 am January 23, 2017 Permalink

      … and we could have Matt and Ryan fill the role of the opponents. 🙂

  17. TBW3011
    9:11 am January 23, 2017 Permalink

    Not the first issue this site has had with other people’s content. I mean, this site was practically started by taking content from pay sites and posting it as your own. Maybe it isn’t everyone else’s fault?

  18. runningunnin.454
    9:24 am January 23, 2017 Permalink

    Don’t much care for Twitter unless I want to zing some FoxSports or ESPN analyst which, of course, got me blocked by Dakich; but,
    how does this affect the images shown on this format? How does it affect similar output at other SEC schools?
    How does this affect images in newspapers and on ESPN, FoxSports1, CBS Sports, NBC Sports, etc.?
    We have the right of Freedom of the Press; I would think KSR having press credentials at the Democratic and Republican National Conventions, under the banner of KSR, would establish a precedent.

  19. JaxUK#1
    9:34 am January 23, 2017 Permalink

    Oh poor little Matty (Grayson Allen) Jones. Finally told no. I can picture it now….Matt banging the chairs in the studio like Allen on the bench.

  20. ABthetruth502
    10:01 am January 23, 2017 Permalink

    This is the longest article in ksr history… And it just happens to be this puke whining about the SEC in multiple ways lol. Go back to the two sentence ‘articles’ douchebag

  21. scottjay10
    10:18 am January 23, 2017 Permalink

    This is ridiculous!! Brad did not pinch Tai’s nipple… He clearly pulled his armpit hair.

  22. Joe Dan Gorman
    10:41 am January 23, 2017 Permalink

    Sadly the ‘Body Academic’ has infected college basketball AND football. The University system, and by extension the SEC— is run by a bunch of “Intolerant Rule-Crazed Dictators”

    Every year they have more rules…(some are okay…emphasis on SOME).

    Sadly, this is more or a symptom of the University system than it is the individual conference.

  23. realkynerd
    11:57 am January 23, 2017 Permalink

    What a load of crap. They are just jealous because Matt Jones and drew franklin get more reactions out of a twitter post than anything the SEC network does.


  24. MAYS24
    2:01 pm January 23, 2017 Permalink

    Biased and stupid act! All true SEC fans should be against this kind of behavior. Being embarrassed by the facts and hiding from it is not going to improve the SEC.

  25. Caliparty09
    2:02 pm January 23, 2017 Permalink

    I got three letters for ya. ACC.

  26. wesmorgan1
    3:17 pm January 23, 2017 Permalink

    I get their point – they’re on fairly solid legal ground as copyright/rights holders – but it seems to me that they’re missing an opportunity.

    Now, I don’t think that folks should be allowed to tweet 2- or 3-minute clips, post entire games to YouTube, etc…but I would think that a policy permitting something like “no clips longer than 30 seconds” would encourage fans to be more engaged in social media, blogs and the like.

    Note that this is precisely what the NBA does – distinguish among live-streaming, lengthy replays, and mere highlights. From a 2015 Washington Post article:

    Depending on whom you ask, allowing the user-produced videos to survive online is either bad business or good promotion. While the NFL and Ultimate Fighting Championships, the popular mixed-martial arts organization, have been proactive in protecting their video rights, Adam Silver, the National Basketball Association commissioner, has tacked in a different direction.

    “The way we’ve looked at it, we’ve been incredibly protective of our live game rights,” Silver said this year at the MIT Sloan Sports Analytics Conference in Boston. “But for the most part highlights are also marketing.”

    “We have always believed that fans sharing highlights via social media is a great way to drive interest and excitement in the NBA,” Mike Bass, the league’s executive vice president of communications, said Tuesday. “Our enforcement efforts are not aimed at fans, but rather are focused on the unauthorized live streaming of our games.”

    Sooner or later, the ‘fair use’ question will be adjudicated in court…but in the meantime, I think the SEC would benefit from adopting the NBA’s approach to enforcement.