It’s taken way too long, but the NCAA is reportedly moving towards giving players name, image, and likeness rights.
According to the Associated Press, early next week the NCAA Board of Governors will review recommended rule changes that will allow Division I athletes to earn money from endorsements and sponsorship deals as early as next year.
From the AP article:
If adopted, the rules would allow athletes to make sponsorship and endorsement deals with all kinds of companies and third parties, from car dealerships to concert promoters to pizza shops, according to a person who has reviewed the recommendations. The person spoke to The Associated Press on condition of anonymity Thursday because the details were still being discussed and debated.
The recommendations are expected to form the foundation for legislation the NCAA hopes to pass next January so it can take effect in 2021. Changes could still be made before January.
The AP’s source said that players will not be allowed to use school-branded apparel or materials in their endorsements and would be required to disclose the terms of their contracts to their athletic departments. This move would allow them to enter agreements with individuals deemed to be school boosters. Players would also be allowed to sign autographs for money, sell their memorabilia, be paid for appearances and work as instructors in their sport.
Which UK athlete should KSBar sponsor first?