The NCAA is determined to make college basketball happen, even if it has to create a bubble. According to Darren Rovell, the NCAA has filed a trademark for “Battle in the Bubble” with the intent to use it for its tournaments and merchandise.
As we’ve seen in the NBA, WNBA, and NHL, creating a bubble environment is the most effective way to conduct sports during the coronavirus pandemic. Earlier this month, NCAA Senior Vice President of Basketball Dan Gavitt said the organization was considering bubbles for non-conference and conference play, and a few weeks later, John Calipari, who is on several committees discussing plans for the upcoming season, said he’d be in favor of holding the NCAA Tournament in a bubble.
“The NBA and the WNBA has given us a path that we can do this, including the NCAA Tournament,” Calipari said in an interview on ESPN Radio’s The Intersection. “We can play the NCAA tournament in a bubble. Instead of it being weeks on weeks long, maybe it’s shorter. You lose, you’re out of the bubble. You go home. I think that basketball is different. You’re talking a team of 12 and probably a party of 22. It’s totally different than most of the other sports.”
Rhossi Carron, the founder of U-Sports Group, has already reached out to 50 teams with his plan for a 20-team event in Houston in December called — wait for it — “Battle in the Bubble.” Did he beat the NCAA to the trademark?