Ahh, LaVar Ball, the gift that keeps on giving. After Nike, adidas, and Under Armour all passed on giving Lonzo Ball the type of shoe deal
he his dad wants, his dad is moving full steam ahead with plans to create his own sneaker for his son’s rookie season under the Big Baller Brand. According to a report from The Vertical, LaVar Ball is hoping to sell the sneaker in the $200 range, making it more expensive than shoes from LeBron James, Kevin Durant, Stephen Curry, and James Harden. LOL.
Part of the reason all three major shoe companies passed on Ball is that his father wants a “co-branding partnership,” ala Jordan Brand with Nike, meaning that Big Baller Brand would operate underneath the bigger company’s umbrella. Understandably, giving LaVar that much control doesn’t seem like a wise idea, so the big three are staying away. If LaVar can’t convince any other shoe brands to take a chance on Big Baller Brand, they’ll have to make their own shoe, which has reportedly been in development for a year.
Now seems like a great time to remind you that, until this point, Big Baller Brand has only sold screen-printed tees, sweatshirts, and embroidered hats on their online store, for $50-$100 per piece.
Yeah…good luck with that.