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Kentucky’s Loss Hurts CBS

Kentucky fans aren’t the only ones reeling from UK’s Sweet 16 loss to Kansas State.  Television executives fear this year’s NCAA Tournament upsets will kill ratings on the game’s biggest stage.

In a Siruis XM Radio appearance, CBS Sports chairman Sean McManus explained just how bad the loss will hurt the network.

“From a television standpoint, you really root for the big teams,” McManus said. “Last night’s Kentucky outcome was not good for us and not good for TBS at all. Kentucky being the blue bloods that they are, and having the television draw that they have, that really hurt us. Kansas State winning — I have nothing against Kansas State as a school or a team — but that really hurt us.”

By the end of his lamentation, he almost sounded like a scorned bettor: “And that was a game Kentucky should’ve won. All they gotta do is hit a few free throws at the end of the game and they win that game — that really hurt us.”

It will hurt even more when the Final Four moves from CBS to TBS this year.  A move to cable naturally takes away a large portion of the viewing audience.  Now they can’t rely on Kentucky fans to carry their water.

The numbers back up Kentucky’s TV dominance.  Thursday night’s Sweet 16 loss drew 8.3 million viewers on CBS.  The 5.0 rating was 20 percent better than last year’s Kansas-Purdue match-up and it was the most-watched Thursday Sweet 16 game since 2011.

[The Big Lead]


Article written by Nick Roush

"Look upon the doughnut, and not upon the hole." @RoushKSR

44 Comments for Kentucky’s Loss Hurts CBS

  1. Then why move to cable???

    • mm40
      5:14 pm March 24, 2018 Permalink

      CBS needed a partner to help pay the billions of dollars they spend on the rights to broadcast the tournament and the deal calls for the final four and championship to rotate between TBS and CBS

    • I can understand that, but if the ratings tank, it seems to me it hurts them both. Maybe the math does add up. What do I know?

  2. michaelb
    5:12 pm March 24, 2018 Permalink

    Ok ready for some big news , like “who’s stayin & who’s going !

    • kybirdieman
      8:56 am March 25, 2018 Permalink

      That’s what shooters can do for you something Cal rarely recruits.

  3. shepdog3720
    5:19 pm March 24, 2018 Permalink

    It killed the scalpers as well. I bet you can get into tonight’s game for $20 or so. Hell, there will probably be people giving tickets away.

  4. ScottGreene22
    5:39 pm March 24, 2018 Permalink

    CATLANTA won’t be rocking tonight like it should have been.

    • syrin23
      7:33 pm March 24, 2018 Permalink

      Can we hire the Loyola coach? That guy is beating the crap out of K State with 10% of the talent.

      Look at that! Their guards RUN up the floor and get some open looks in transition! What a novel f’ing idea! Too bad Shai had two sprained knees, two sprained ankles, and two sprained wrists forcing him to walk the ball up the court every damn time.

    • catsarerunnin
      7:52 pm March 24, 2018 Permalink

      Be easier for you to transfer your “fandom” to them. Then you can cry on their website,

    • syrin23
      8:12 pm March 24, 2018 Permalink

      “Fans” like titles. D’bags celebrate mediocrity. How many millions does Cal need? How many NBA players? How many of those Loyola players will be starters for an NBA team in three years? MEDIOCRITY ACCEPTED, but you’re a “fan”.

    • bluetide
      2:54 am March 25, 2018 Permalink

      You want a trip to the Final Four every 55 years? I dont get it. ?

    • syrin23
      8:13 pm March 24, 2018 Permalink

      Oh, and by the way, when you attack the messenger, it means you CAN’T COUNTER THE MESSAGE capt mediocrity.

    • RealCatsFan
      8:29 pm March 24, 2018 Permalink

      I will agree that Loyola’s coach is a class act, and he gives credit where it belongs. But I doubt he would want to live in the fishbowl that is UK Basketball, and put up with fans calling for his head after losing a sweet sixteen game after losing an elite eight game the year before.

  5. ScottGreene22
    5:40 pm March 24, 2018 Permalink

    CATLANTA won’t be rocking like it should have been.

  6. serdi
    5:46 pm March 24, 2018 Permalink

    Too damn bad. They do not but slam us or give back handed compliments to our program while they swoon over others…and they want to say how it will hurt…aaaaaaaaaaaaw. Hire some former UK players as analysts instead of your Dukies, and Cheats…maybe then I might have an ounce of compassion.

    • CAT_KING5
      7:16 pm March 24, 2018 Permalink


    • dballrb
      7:48 pm March 24, 2018 Permalink

      Come on….You do get that???

    • RealCatsFan
      8:34 pm March 24, 2018 Permalink

      Totally agree, Serdi. Dook and UNCheat run the whole thing.

  7. maxblackanvil
    5:48 pm March 24, 2018 Permalink

    Yes. F**k them. The NCAA profit will be damaged as well. I’ll watch reruns of Murder She Wrote before I’ll watch another NCAA tournament game this year.

    • syrin23
      7:36 pm March 24, 2018 Permalink

      Blame CAL and his trademark shite coaching come the tourney. He had a FF GIFT WRAPPED, and f’d it up. Loyola is having NO TROUBLE with this super average K state team. NONE! Beating them by 20+. And look, they will score 70+ points. Funny how PUSHING the ball ip the court leads to more opportunities, more possessions, and open looks in transition. Maybe Cal can teach Shai how to f’ing RUN!

  8. Catcasey1
    6:11 pm March 24, 2018 Permalink

    Need to work with the refs

  9. CAT_KING5
    7:09 pm March 24, 2018 Permalink

    Once again, all Kentucky’s “fault”. ? what about the other power teams, that lost in the first damn round?! Just because Kentucky lost, their ratings go down?? BS!

  10. CAT_KING5
    7:10 pm March 24, 2018 Permalink

    Once again, it’s all Kentucky’s “fault”. ?

    • syrin23
      7:38 pm March 24, 2018 Permalink

      IT IS! Cal f’d this like Podesta going after a 5 year old boy. At least the TV execs WANT UK to win which might lead to better seeding in the future, but with Cal’s tourney coaching, we might be the second team to lose by 20 to a 16 seed.

    • catsarerunnin
      7:53 pm March 24, 2018 Permalink

      Good and then maybe you will give up and move on. Yay!!!

    • syrin23
      8:11 pm March 24, 2018 Permalink

      CELEBRATE MEDIOCRITY captain f’tard!

  11. CAT_KING5
    7:15 pm March 24, 2018 Permalink


  12. Mc12
    7:28 pm March 24, 2018 Permalink

    I’m impressed with Loyola. They’re pushing it up the court as much as possible since KSU has a pretty good half court defense. They move the ball well and run good stuff.

  13. 2thepoint
    7:38 pm March 24, 2018 Permalink

    UK was their championship game and now today they can’t do anything right. Now I am more angry than ever at the loss. And as the poster said, they need to speak with the refs about last night.

    • Mc12
      8:01 pm March 24, 2018 Permalink

      I thought KSU actually played poorly against us. They had 1 guy play well. He picked up his 3rd pretty early and we didn’t attack him. We just also played really bad. Our offensive plays sucked and unfortunately PJ, who played with heart, couldn’t hit a free throw. Diallo, SKJ, Richards, and Gabriel totaled 6 points in 62 minutes. Those 4 were no shows

    • syrin23
      8:15 pm March 24, 2018 Permalink

      They STRUGGLED to put up 60 points. We slowed the game down to make sure we didn’t take advantage of our athleticism in the open court, BUT we made sure to keep the ball outside so as not to take advantage of our superior size. Here’s a fun fact. That K State line up the last four minutes of the game was the SMALLEST line up we faced all year. A QUALITY coach MIGHT have taken advantage of that. Shai WALKED the ball up the court so much I think they need to test him for Muscular Dystrophy.

    • bluetide
      2:57 am March 25, 2018 Permalink

      What coach do you want that you think can get us to more Final Fours in 8 years than Cal has?

  14. 2thepoint
    7:38 pm March 24, 2018 Permalink

    The guy was right, though, KY should have won.

    • syrin23
      8:16 pm March 24, 2018 Permalink

      By 20-30 or more

  15. Gettlefingers
    7:51 pm March 24, 2018 Permalink

    If they want more people to watch maybe they shouldn’t play so many damn commercials. Absolutely ridiculous

    • RealCatsFan
      8:22 pm March 24, 2018 Permalink

      Yep, you got that right. And I’m pretty sure they are the same commercials from 3 years ago.

  16. RealCatsFan
    8:21 pm March 24, 2018 Permalink

    This question absolutely has to be asked: Syrin23, have you ever coached anything in your entire life? Honest question. A lot of us are wondering.

  17. mikeintn
    8:26 pm March 24, 2018 Permalink

    The KSU game sucked, I don’t care what we done all year or what we didn’t do, who beat who or who didn’t, K- State sucks, we should have won that game, don’t want to here sweet 16 was just as good as we was all year, that’s bull crap, we should have beat K- State period, just been wanting to vent, should have won that game!

    • RealCatsFan
      8:32 pm March 24, 2018 Permalink

      Let it out brother! Yep, we should have won. Team totally regressed – “drank the poison” as Cal put it. Looks like K-State got into that poison tonight.

  18. runningunnin.454
    10:24 pm March 24, 2018 Permalink

    Happiness is watching the team that beat you fall down by 23, and get whipped by 16. Maybe they celebrated their Super Bowl victory too much.

  19. chris43
    11:27 pm March 24, 2018 Permalink

    BIG BLUE NATION BABY! Maybe the networks need to get involved a bit as in who refs the games (to a degree) because that was PURE BS with all the calls. If not mistaken easily over a foul a minute…

  20. TB112162
    9:12 am March 25, 2018 Permalink

    Syrin23 I have decided your the biggest idiot on this website

  21. TB112162
    9:13 am March 25, 2018 Permalink

    Syrin23 the Loyola coach was fired by Illinois State he had a losing record your top idiot on here