For the second straight season, Kentucky is the most valuable program in college basketball.
According to IUPU-Columbus professor Ryan Brewer’s annual study based on revenues, expenses, risk, growth and other factors, Kentucky Basketball is worth $246.6 million, which is a lot, but down 28 percent from last season’s $342.6 million; in fact, valuations across the sport were down 7.4 percent, which Brewer attributed to risks associated with the FBI’s investigation. Kentucky’s home attendance was also down seven percent this season compared to last.
Interestingly, Indiana comes in at No. 2 in the rankings, followed by Louisville, Kansas, and Duke. Check out the complete list for yourself at the link below.