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Kentucky still the most valuable program in college hoops

For the second straight season, Kentucky is the most valuable program in college basketball. 

According to IUPU-Columbus professor Ryan Brewer’s annual study based on revenues, expenses, risk, growth and other factors, Kentucky Basketball is worth $246.6 million, which is a lot, but down 28 percent from last season’s $342.6 million; in fact, valuations across the sport were down 7.4 percent, which Brewer attributed to risks associated with the FBI’s investigation. Kentucky’s home attendance was also down seven percent this season compared to last.

Interestingly, Indiana comes in at No. 2 in the rankings, followed by Louisville, Kansas, and Duke. Check out the complete list for yourself at the link below.

[The Wall Street Journal]

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Article written by Mrs. Tyler Thompson

No, I will not make you a sandwich, but you can follow me on Twitter @MrsTylerKSR or email me.

7 Comments for Kentucky still the most valuable program in college hoops



  1. slangterm
    6:10 pm April 2, 2018 Permalink

    What happened? U6 was worth more than the Yankees last year.



  2. Bluebloodtoo
    6:21 pm April 2, 2018 Permalink

    Wait…the #1 team has a 30% decline over last year and the whole sport has a 7% decline, but they are still #1? On the surface that doesn’t seem possible. How far ahead of everyone else were they last year?



  3. runningunnin.454
    6:22 pm April 2, 2018 Permalink

    The math is off; I did all the calculations, and came up with IU and UL worth exactly diddly squat.



    • KYFAN4LYFE
      7:21 pm April 2, 2018 Permalink

      Oh, come on now, runnin….that’s not being very fair to diddly OR squat.



  4. Look Out Fireworks
    6:28 pm April 2, 2018 Permalink

    How is U6 worth anything more than a few stained bed sheets?



  5. bbnZach
    6:55 pm April 2, 2018 Permalink

    Wait, who was the most valuable 3 years ago since this is just the 2nd straight? Please god don’t tell me U6 or Dook.



  6. Lip Man 1
    10:17 pm April 2, 2018 Permalink

    Three words: PAY…THE…PLAYERS.