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Kentucky is the most valuable team in college basketball

For the third straight year, Kentucky is the most valuable team in college basketball.

According to IUPU-Columbus professor Ryan Brewer’s annual study based on revenues, expenses, risk, growth and other factors, Kentucky Basketball is worth $334.2 million, up 35.5% over a year ago.

Overall, valuations across the sport are up 9.3%, a big rebound after last year’s 7.4% decline, which Brewer attributed to the FBI’s investigation. What changed? You probably don’t want to hear it, but Brewer believes Zion Williamson rejuvenated the sport. Duke finished fourth on the list, up 18.7% from last year. Indiana is fifth, but its valuation fell by 19.3% after another rocky season. Ouch.

Here’s the top 10:

RANK
SCHOOL
VALUATION
1-YR VALUE CHANGE
1 University of Kentucky $334,220,000 35.50%
2 University of Kansas $319,470,000 67.10%
3 University of Louisville $238,400,000 2.00%
4 Duke University $201,500,000 18.70%
5 Indiana University $196,200,000 -19.30%
6 Syracuse University $162,980,000 9.00%
7 University of North Carolina $145,350,000 22.30%
8 University of California-Los Angeles $138,390,000 43.10%
9 University of Arizona $137,380,000 2.60%
10 University of Wisconsin $131,800,000 -18.00%

To read more, visit The Wall Street Journal.

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Article written by Mrs. Tyler Thompson

No, I will not make you a sandwich, but you can follow me on Twitter @MrsTylerKSR or email me.

17 Comments for Kentucky is the most valuable team in college basketball



  1. Glock
    4:11 pm April 8, 2019 Permalink

    They should be asmych as a a ticket costs$$$$$$



  2. Wildfelinebeeline
    4:25 pm April 8, 2019 Permalink

    So, does this mean our players will be able to bully through opponents without penalty next year like Chubby Z did?!?



  3. speaksthetruth
    4:32 pm April 8, 2019 Permalink

    Maybe they should spring for a free throw coach?



  4. BBNDan7
    4:50 pm April 8, 2019 Permalink

    yet UCLA still can’t get a coach lol



  5. StuckinLville
    5:01 pm April 8, 2019 Permalink

    Valuable yet disappointing year after year. Maybe now that Coach K has been exposed as a coach who cant develop nor win a championship with the poy recruits will start lookin elsewhere.



  6. nocode96
    5:09 pm April 8, 2019 Permalink

    3 of the top 4 being in Kentucky or Indiana I think says a lot.



    • nocode96
      5:42 pm April 8, 2019 Permalink

      Top 5, sorry.



  7. runningunnin.454
    5:49 pm April 8, 2019 Permalink

    How is it that UL is 3rd after the train wrecks of the last several years? That is somewhat baffling.



    • ClutchCargo
      5:54 pm April 8, 2019 Permalink

      Think of all the money they’re not spending on ho’s these days. Also, Ramsey and the Juriches aren’t stealing money now.



    • DukeFan1
      6:28 pm April 8, 2019 Permalink

      A lot of it driven by lack of competition from other sports. KY doesn’t have pro teams in any sport so all the attentiom is given to UK and UL. Don’t mean that as a sight, btw



  8. Wade
    6:16 pm April 8, 2019 Permalink

    Well well well



  9. John Capilari
    6:38 pm April 8, 2019 Permalink

    Where is the university of Kansas?



  10. IndianaSucks
    10:03 am April 9, 2019 Permalink

    I’ve only heard of Kansas University