For the third straight year, Kentucky is the most valuable team in college basketball.
According to IUPU-Columbus professor Ryan Brewer’s annual study based on revenues, expenses, risk, growth and other factors, Kentucky Basketball is worth $334.2 million, up 35.5% over a year ago.
Overall, valuations across the sport are up 9.3%, a big rebound after last year’s 7.4% decline, which Brewer attributed to the FBI’s investigation. What changed? You probably don’t want to hear it, but Brewer believes Zion Williamson rejuvenated the sport. Duke finished fourth on the list, up 18.7% from last year. Indiana is fifth, but its valuation fell by 19.3% after another rocky season. Ouch.
Here’s the top 10:
1-YR VALUE CHANGE
|1||University of Kentucky||$334,220,000||35.50%|
|2||University of Kansas||$319,470,000||67.10%|
|3||University of Louisville||$238,400,000||2.00%|
|7||University of North Carolina||$145,350,000||22.30%|
|8||University of California-Los Angeles||$138,390,000||43.10%|
|9||University of Arizona||$137,380,000||2.60%|
|10||University of Wisconsin||$131,800,000||-18.00%|
To read more, visit The Wall Street Journal.