If you’ve ever been in an argument with a bad Louisville fan, usually the phrase “most valuable college basketball program” is uttered. That will no longer be the case.
Kentucky is the nation’s most valuable college basketball program with a valuation of $342.6 million, surpassing Louisville at $320.1 million. The Cards held the top spot every year since 2011, but could not combat the Cats’ $98.3 million surge over the last year.
The annual analysis by IUPU-Columbus professor Ryan Brewer accounts for what each team would be worth if it could be bought and sold like a professional franchise. It’s based on revenues, expenses, risk, growth and much more.
Surprisingly, Indiana falls just behind Louisville at No. 3, with Duke and Kansas rounding out the top five. Kentucky and Louisville are the only schools to surpass $300 million, and they’re worth more combined than the next three schools.
See the complete rankings from The Wall Street Journal.