If you can believe it, these are actual shoes. They are made by Under Armour for the 2013 Elite 24 event tonight in Brooklyn. It is like a cross between the flair of old school Reebok’s and the practicality of Jordan’s, but with an alien intervention. I guess the kiddos like the style? Either way, Team Bed-Stuy and Team Coney Island will duke it out tonight in a new outdoor court under the Brooklyn Bridge at 7 p.m. on ESPNU and these will be on their feet.
Nike pioneered the trend of wild uniform elements, and Under Armour has certainly followed suit. Chalk this one up to a recruiting pitch, even if it isn’t for a school. Selling the brand is just as important for those connections to big-time programs.