Anyone who’s followed Kentucky Basketball closely over the years knows how important DeWayne Peevy is to the program. Kentucky’s Deputy Director of Athletics came to Lexington in August 2008 after eight years working for the Southeastern Conference and has been an integral part of shaping the John Calipari Era through media relations, marketing, and scheduling.
Peevy’s work is so impressive that he’s been singled out as one of the “behind-the-scenes power players” in the SEC. Through conversations with Power 5 athletic directors, coaches, high-level administrators, agents, media members, and more, AL.com’s John Talty and Matt Zenitz came up with the list of “vitally important people who have real influence” in the league, and Peevy’s name is among the 13 featured.
“It is only a matter of time before the man who has John Calipari’s complete trust becomes an athletic director. The Birmingham native has worked his way up through the PR ranks, from the Gulf South Conference to his alma mater Montevallo to the SEC and, finally, to Kentucky. Peevy spent four years as Kentucky’s basketball SID, where he famously got Calipari to embrace Twitter (he now has 1.6 million followers), before transitioning to deputy AD in 2013. He currently handles a lot of the department’s day-to-day operations and oversees men’s basketball, among other duties. With relationships at every level of the conference, AL.com’s sources paint Peevy as well-liked as one can be in SEC circles. Kentucky AD Mitch Barnhart has a terrific track record of developing future ADs — Alabama’s Greg Byrne, Florida’s Scott Stricklin and Oregon’s Rob Mullens, to name a few — and Peevy will be the next one to make the jump.”
Peevy has already been considered for several AD jobs, and whenever Mitch Barnhart decides to retire, I have to think his name will be atop UK’s list.